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By Jim Continenza, Chairman and CEO of Vivial

When I think about people and companies who have transformed industries or created a new way of doing business, big names come to mind.

Apple, once a niche computer company, developed a way to fit a computer into our pockets, completely changing the notion of individual connectivity. Google created the search industry and then transformed its revenue model to monetize the way businesses advertise online. Amazon changed the way we buy, giving the world unprecedented access to countless consumer products.

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