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Guide helps local businesses stay on top of constantly-changing technology and plan 2018 marketing efforts to better reach customers

DAYTON, OH (December 11, 2017) – In the fast-paced world of digital marketing, one thing is certain: Change is inevitable. Vivial, a groundbreaking martech company that helps companies increase their visibility through easy-to-use customer engagement tools, has released the latest and greatest digital marketing trends that will shape 2018.

Companies have never been savvier with their strategies to connect with and engage customers, both existing and potential. Year after year, digital marketing continues to emerge, grow and shift as consumer behaviors respond to new technologies. To stay on top of the uber-competitive landscape to be seen and heard and continue to grow their customer base, marketers must stay in-the-know about the most recent technology and plan their overall approach accordingly.

As part of our commitment to making the complex simple and providing turn-key marketing solutions for customers, Vivial has released our 2018 digital marketing guide full of predictions and recommendations for the new year, including:

  • Search—From Google going mobile-first to SEO becoming an even bigger growth factor, the focus will be on consumers and the user experience. Ensuring business listings, websites and content are optimized for Google bots is paramount to appearing higher in organic search.
  • Content—It will continue to be king. Content, or the opportunity for companies to showcase what they do, who they are and why they are worthy of someone’s business, converts people into customers. Developing quality and relevant content across a variety of channels (particularly video) can mean the difference between a sale or decision to go elsewhere.  
  • People—Brands are starting to demand more action on diversity and gender balance. Recognizing that nearly everyone has the potential to become a customer, marketing to a broader and more inclusive audience is the new norm. Additionally, enlisting micro-influencers, or those with smaller and niche followings from 10,000–50,000, could result in higher engagement.

“It’s always exciting to see how our industry evolves,” said Laura Cole, Vice President of Marketing for Vivial. “One of our top priorities at Vivial is to stay on the leading edge of technology—and ultimately guide our customers towards smart marketing decisions. These predictions for 2018 will allow businesses of all shapes and sizes to understand the vast digital marketplace and determine where to focus their time, energy and all-important budgets to maximize impact.”


Vivial is a groundbreaking marketing technology (martech) company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turnkey solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.

Vivial’s success is highlighted by recognitions such as: “Fifth Hottest Technology Company,” Forbes; “Best Local SEO Company,” Top SEO; and “Green Initiative” from the prestigious national Communitas Award.

For more information visit https://vivial.net



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