This website is designed to work with recent browsers. With your current version, you may find it difficult to navigate. Click here to find and download a more recent browser.
Back to News Library


Vivial Surveys Small Businesses, Releases 2020 Digital Marketing Trends

Content includes tips and solutions to help small businesses optimize their marketing efforts in 2020

DAYTON, OH (December 19, 2019)  Marketing technology (martech) company Vivial released its 2020 Digital Marketing Trends report, which is a look into the next chapter of online, mobile and social marketing. This report comes at the heels of Vivial’s independent research of small business owners across the U.S., which uncovered key insights about the state of small business marketing.

In a survey of more than 500 small business owners, Vivial found that while 41 percent of small business owners say they do enough marketing to get by, more than a quarter say their lack of knowledge about marketing is hindering their current marketing efforts. The 2020 Digital Marketing Trends report offers actionable tips for content marketing, social media, search engine marketing, SEO and SMS marketing along with compelling statistics that build the case for ramping up digital marketing efforts over the next year.

“Our main goal at Vivial is to make the complex simple. This makes it easier for our customers to increase their visibility and connect with their target audiences,” said Laura Cole, Vice President of Marketing, Vivial. “We’ve developed the 2020 Digital Marketing Trends report to serve as the ultimate guide to help local businesses stay on top of the latest trends and develop a clear marketing strategy for the year ahead.”

The free report is available at https://vivial.net/lp/2020-trends-ebook/.

Highlights from the report include the following:

  • Content Marketing – Vivial’s survey found that nearly a quarter of small business owners struggle with producing engaging content on a consistent basis. Yet In 2020 and beyond, content marketing will continue to play a foundational role in digital marketing so SMBs will need to up their content game. Specifically, consumers will be looking for content that goes beyond selling, that is clear and explanatory. With voice and image searches accounting for half of all searches on the internet in 2020, gearing content for voice-activated devices is also a necessity.
  • Social Media – While 62 percent of surveyed small businesses say social media marketing has the highest ROI for their business, only 40 percent of small business owners are running any paid ads on social media. Using a mix of organic AND paid content is key to build followers and fans on social platforms. Hyper-local targeting, user-generated content, videos, smart influencer partnerships and social communities are other ways small businesses can enhance and build out social media marketing strategies.
  • Search Engine Marketing (SEM) – Multi-platform advertising will be a must in 2020, including variety in both the platforms for advertising (Google, social media, etc.) as well as the type of ads (video, carousel, etc.). In addition, there will be a bigger emphasis for SMBs to understand what searchers are really asking for when they type in specific keyword phrases and then creating landing pages that quickly, yet thoroughly provides them with an answer or solution.
  • Search Engine Optimization (SEO) – As voice-based search is quickly becoming “the next big thing,” it is essential for businesses to have accurate listings, content keywords and search rankings to be found with voice queries.
  • Mobile Marketing (SMS) – Seventy-five percent of consumers prefer to receive offers via text. To capitalize on this platform, it will be key for businesses to keep messages simple and personal and find ways to differentiate not only products but customer service.
  • Omni-Channel Approach – Customers expect a seamless experience and businesses have seconds to keep their attention. So, whether they arrive on a landing page or step through the front door to redeem an SMS coupon, the messaging must be consistent and the process fluid.

The full trends report, 2020 Digital Marketing Trends, can be downloaded here: https://vivial.net/lp/2020-trends-ebook/.

About Vivial

Vivial is a groundbreaking marketing technology (martech) company that offers omni-channel solutions proven to connect brands of all sizes with current and potential customers.

Serving hundreds of thousands of local, national and enterprise customers through direct and indirect channels, Vivial increases visibility, builds loyalty, manages content and tracks results for their customers with an easy-to-use suite of innovative online, social and mobile marketing tools. With an on-demand support staff, Vivial works behind the scenes so that their clients can focus on running and growing their businesses successfully.

Vivial’s success is highlighted by recognitions such as: “Fifth Hottest Technology Company,” Forbes; “Top 10 SEO Solution Providers,” Marketing Tech Insights; “10 Best Marketing Solution,” Industry Era; “30 Fastest Growing Tech Companies,” Silicon Review; and numerous “Best Places to Work” awards from the American City Business Journals.

For more information visit https://vivial.net

Back to News Library