DAYTON, OHIO, Aug. 7, 2019 – Marketing technology (martech) company Vivial, today announced that the Vivial Marketing Platform has been selected for the second year in a row as the winner of the “Best Content Writing Service” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
There’s no doubt that custom, original content is highly effective for businesses looking to build credibility, position themselves as experts in their industry and differentiate themselves from the competition, ultimately growing their business. Unfortunately, many local and small businesses do not have the time or resources to produce custom content on a regular basis. Using Vivial’s content writing service allows local business owners to focus on running their business while letting the experts at content writing do what they do best.
“For years, Vivial has continued to refine our content writing service, and the Vivial Marketing Platform and our team of expert content writers are now producing thousands of pieces of content each month for our customers,” said Laura Cole, VP of Marketing. “What begins as a brainstorming session with each client to ideate potential topics of relevance, culminates with the monthly creation of expert, SEO-friendly custom content designed to drive meaningful engagement with consumers, and ultimately, results for our clients. We’re pleased to receive this significant industry recognition for the second year in a row.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
“Content marketing is certainly one of the marketing vehicles that contributes to the full marketing funnel, and Vivial customers are seeing many of the benefits of a properly executed content marketing program, seeing up to 5 times more results for their business when using custom content from the Vivial platform,” said James Johnson, Managing Director at MarTech Breakthrough. “Vivial’s expert writers have developed a deep understanding of thousands of industries and markets, allowing them to help clients position themselves as leaders in their respective industries. From lead generation to buyer education and industry leadership positioning, Vivial is playing a considerable role in driving marketing programs that deliver results for their clients, and we are thrilled to once again recognize them as a MarTech Breakthrough Award winner.”
While promoting products is a key component of the marketing and sales process, there is much to be said for also publishing valuable and thoughtful information that consumers find valuable but doesn’t push what is being sold. Combining the power of custom content with the reach of social media and the immediacy of text messaging, the Vivial Marketing Platform makes it easy to connect and engage with customers. Vivial has combined all the tools needed for an effective online, mobile and social marketing program into one platform. Vivial’s local online marketing solutions are quick, simple, and affordable.