The holiday season is an exciting time, but it can be stressful for both businesses and consumers. Trying to reach target audiences with meaningful messages is challenging, especially when they are already overwhelmed with marketing and communications from brands. This is why more and more businesses turn to SMS marketing campaigns to help them communicate meaningful messages to their customers in a way that is convenient for them.
Did you know that the average open rate for SMS messaging is 99%, over double the average opening rate for email communications? Or that 64% of consumers stated they wished businesses would contact them by text more frequently? With statistics like these, every business should want to incorporate SMS into their marketing strategy.
If this sounds like a tool you want to start using for your business, here are a few key things to keep in mind when communicating via SMS.
Only Text Customers Who Have Opted In
Even if you have obtained a consumer’s phone number through their email or other social media channel, you can only contact them via SMS if they have opted in. This requirement is due to text messaging being a form of “permission-based marketing,” meaning that your business needs explicit opt-in permission from each consumer you plan to message.
PRO TIP: Not sure how to get consumers to opt-in? Check out our blog on how to grow your SMS subscribers list!
Keep Messages Short and Relevant
As we mentioned before, the goal of SMS messaging is to cut through the clutter of typical holiday marketing and reach your consumers with meaningful messages; meaning you should keep your SMS texts short, to the point, and relevant to your consumers. A typical text message contains less than three text lines, so keeping that natural cadence of texting in mind is key when sending out your marketing messages.
PRO TIP: Shorten URLs sent through SMS using a link shortener.
Holiday Campaign Ideas
Now that your SMS list is ready to go, all that’s left to do is decide what campaigns to run. Read on for a few ideas to get your holiday SMS marketing started!
1. Utilize Promo Codes
72% of millennials say a personalized shopping experience is valuable to them, and promo codes are a great way to give them just that. Sending your SMS subscribers a personalized promo code will feel will increase the sense of excitement and exclusivity. You can even make the promo code their name. It is also a great way to encourage purchases and drive those holiday sales.
2. Offer Exclusive Deals
Offering private holiday discounts or promotions to your SMS subscribers is another great way to drive sales around the holidays. A whopping 75% of consumers said they want to receive texts with special offers from businesses. This messaging also fosters a feeling of exclusivity, which drives purchases and enhances customer loyalty. It is also a great way to remind customers of the benefits that set your business apart from the hundreds of companies also trying to gain their attention – such as faster delivery speed, free shipping, or holiday bundle deals.
3. Send Sale Notifications
With in-person shopping experiences hindered due to the ongoing pandemic, now it is more important than ever to remind consumers about your sale offers. Many consumers may be leering of shopping in person on Black Friday or in general, so SMS messaging is a great way to keep consumers updated and informed about your online sales. Using a strong call-to-action (CTA) is also crucial to fostering a sense of urgency and encouraging customers to purchase before the deals run out.
4. Give Low Stock Alerts
Another great way to create a sense of immediacy among your consumers is to send a quick SMS message when a popular item is running low on stock. Want to take it a step further? Use the consumer’s previous buying history to tailor your messages around products and categories they have purchased in the past and consider including a discount code.
5. Provide a Gift Suggestion Guide
Picking out the perfect present for every loved one in your life can be stressful and challenging. Ease your consumer’s stress by sharing gift suggestions via SMS. You can customize the messaging to an individual’s buying habits, based it on your business’s best sellers, or even recommended employee favorites.
PRO TIP: Include a short link directly to the product for instant purchasing.
Want to run a holiday SMS but need a little more help getting started? Talk with one of our Digital Media Marketing specialists today!