Ecommerce is continuing to rapidly take over as a preferred shopping method for many, with the COVID-19 pandemic heightening the desire for consumers to shop online even more. In fact, it’s predicted that the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Therefore, to stay competitive in the marketplace local retailers need to begin integrating online storefronts into their business model.

As you develop a plan to integrate eCommerce capabilities into your website, it is important to think about the user experience and what would best serve your customers as they are browsing your products.

Online Shopping Carts

When eCommerce first began picking up steam, a shopper would have to purchase each product individually. But as it became more popular, it was clear that there needed to be a better, more time-efficient way to buy products online.  Queue the shopping cart feature—like the one now available through Vivial’s partnership with PinnacleCart—which allows online customers to place as many items as they please in a virtual “cart,” the same as they would a grocery store or traditional retailer.

What Are the Benefits of an Online Shopping Cart?

A cart simplifies the payment process for customers.

An online shopping cart plays the role of mediator between the payment gateways and your business’s website. PruPay and Paypal Commerce options are standard, but over 30 additional payment gateways can be used with Vivial’s shopping cart, making payments easier and more accessible than ever for consumers.

A cart allows customers the ability to save and revisit their potential purchases.

With a cart feature, customers no longer have to refill their order if they close out of a webpage. Carts allow consumers to browse around and add or remove items at will, all without losing their progress upon exiting the webpage. This perk is beneficial for businesses as well, as it allows them to track abandoned carts or offer targeted discounts to customers who haven’t yet revisited their items.

Shopping cart software allows sellers to include shipping information.

Along with shopping cart software comes the ability for order tracking. Sellers can attach the order’s shipping information directly to their cart upon completion of a purchase, so consumers can easily track the progress of their shipments. Vivial’s shopping cart feature, for example, provides real-time integration with shippers like FedEx, UPS, USPS, Canada Post and VIP Parcel.

Sellers no longer need to track orders or inventory by hand.

With a shopping cart, sellers no longer need to manually track each order, as they can now see every item in an order organized at once. Additionally, shopping cart software offers real-time integration with inventory tracking platforms, taking the guesswork out of order fulfillment and preventing customers from purchasing items that have already sold out.


Interested in learning more about how you can integrate eCommerce into your website? Reach out to Vivial today for more information on getting your cart up and running!