When it comes to deciding which new products and services you want to add to your, the options can sometimes be overwhelming. Luckily, making things simple is what Vivial does best. Adding a Digital Marketing Solutions to your portfolio is a quick and easy way to increase your monthly recurring revenue (MRR).

And unlike other partners out there, the Vivial Channel Sales Team is dedicated to helping you make the sale every step of the way. In fact, all you have to do is set up the call and we’ll practically sell it for you!

That being said, before you consider adding digital marketing solutions to your range of products, it’s good to have a basic understanding of what they are and how they work. Therefore, we’ve put a quick Cliff Notes version together for you.

First, let’s start with the most fundamental questions we are asked.

What is Digital Marketing?

Digital marketing is a form of advertising, where marketers and businesses reach their audience by promoting their products and services through the internet. This includes things like blogs, social media networks (Twitter, Facebook, etc.), search engine optimization (SEO), as well as various other methods such as video ads and online advertising.

Why Should a B2B Business Care About Digital Marketing?

Digital marketing is necessary for any business to not only stay competitive but to also reach a younger generation of buyers. In fact, 46% of B2B researchers are millennials — or between the ages of 18-34.

In this day in age, everyone consumes content online more than ever before; therefore, it’s important for both B2B and B2C businesses to put their products and service where people are researching and purchasing most—online.

What are the Benefits of Digital Marketing?

There are a number of benefits to digital marketing. Here are a few big ones: it can help a company reach a larger audience, find new customers, improve search engine rankings, and diversifying your brand’s online presence. And most importantly, data can be collected in some way for every initiative allowing you to quickly see what is and isn’t working and make data-informed decisions moving forward.

Now that we’ve covered the primary questions, let’s get into some specific digital marketing terms.

Directory Optimization

Directory optimization is the process of making sure the company’s name, address, hours of business, and phone number are accurate and updated on online directories such as Google My Business.

Content Marketing

Content marketing is the act of creating valuable, relevant content for your target market. This can be through blogging, social media posts, infographics (visual breakdown of information), or other types of engaging material that ultimately helps build brand awareness and drive leads.

Review Generation & Management

Review generation and management is the process of encouraging clients and customers to leave reviews on sites such as Google, Yelp, Facebook, etc. This helps increase trustworthiness and authority by getting more online endorsements from current or previous buyers.

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of making a company’s website accessible and searchable on various search engines such as Google. There are numerous tactics that can be implemented to improve search rankings such as incorporating strategic keywords into a webpage content that will help it appear higher in organic searches.

Facebook/Instagram Advertising

Advertising on Facebook and Instagram is a way to reach target audiences by promoting products and services through the use of compelling images, copy, and video. The benefit here is that these platforms have massive audiences who are active daily. By using tools such as interests targeting, demographic targeting, location targeting, etc. your ads can reach exactly who you want when you want.

Search Engine Marketing

Search Engine Marketing (SEM), also known as Pay-per-click (PPC) advertising, is a form of online advertising that allows companies to promote their goods or services while users search for terms relating to their business on search engines like Google and Bing. When a person clicks on the ad, they are taken to the company’s website or landing page.

Online Display

Online Display is another form of advertising on search engines that allows for more creative, less direct/specific ads to be displayed. This is mostly used by companies looking to build brand awareness through retargeting.

While this isn’t a comprehensive list of all digital marketing terms, it is perfect for getting started and can be used as a quick reference as you explore Vivial’s products and solutions. Interested in learning more about Vivial and how we can help you bring in more revenue each month? Set up a call with a Vivial Channel Sales Manager today!