We’ve said it often, content is the way to your customers’ hearts. Perhaps it’s because content marketing generates three times more leads than paid search advertising? Or maybe it’s because buyers these days are looking at 3-5 pieces of content before making a purchase. Whatever the reason, there is a large and growing need for content marketing softwares.

What is content marketing?

In case you haven’t been paying attention—businesses these days are increasingly providing relevant, useful content to their prospective customers. This generates a relationship and engagement with potential customers and demonstrates that businesses are looking to provide something of value to consumers—without the promise of anything in return. It’s no wonder that custom content generates trust, positions businesses as experts and sources of authority in their industry. Content marketing comes in many forms: blogs, long-form whitepapers, e books or downloads, infographics and even videos! The common denominator is that all content used for content marketing must be relevant, useful and timely.

Is everyone using content marketing?

The short and simple answer is, yes. Or they should be. According to Stratistics Market Research Consulting, the market for content marketing software was at $3.20 billion in 2017 and is expected to grow at a rate of 20.4% CAGR to $17.01 billion by 2026. That’s explosive growth and indicates a massive trend towards the use of content marketing across businesses of all industries and sizes.

Is content marketing something I can use?

Absolutely, with a market that size, you can bet that businesses just like yours—even your competitors—are leveraging content marketing. It doesn’t have to take a ton of time or money. With that growing marketing for content marketing software, it’s clear many businesses are choosing to outsource their content marketing. Not a bad idea if you find a partner you can trust.

Does Vivial help with content marketing?

Absolutely. Content marketing is both the center and circumference of all we do at Vivial. We’ve built a proprietary marketing platform built on the backbone of content marketing. Built to grow exposure to the right kind of customers and drive meaningful engagement with them, we can help you leverage content marketing in a way that will generate new business for your business.

Find out how.