2021 has come and gone, leaving many of us with unanswered questions and looking down a long road of change. As a local business, it can be hard to keep up with all the changes, both personally and professionally. But that’s why Vivial is here—to help you navigate the ever-changing world of digital marketing.
As a small business, you must focus your resources where they can be most effective, which is running your business successfully. To help navigate digital marketing in the New Year, we’ve developed a list of our top 10 digital marketing ideas you should implement for your local business in 2022:
1. Focus Your Efforts
There are hundreds of different channels and tactics you can use to market your business digitally. But if you try to do everything at once, you can do nothing of note. Instead, focus on a few core areas that you know will work. The key is to experiment often until you find what works and then expand your efforts in those areas to take full advantage. Where should you start? We recommend ensuring your online presence is up-to-date and accurate. From there start engaging with your target audience on social media and through custom-generated content.
2. Produce Quality Content
With over 70% of marketers actively investing in content marketing, the success of your strategy comes down to the quality of the content you produce. Today’s online audience responds to creative, engaging, and valuable content. Keep it simple but effective. Know your audience, educate and entertain them. A consistent voice will help build a connection. Create a unique voice for your brand that sets you apart from competitors. But no matter how good your content is, if nobody sees it, it will be difficult to generate results.
3. Promote Your Content
Social media has turned into a “pay to play” environment. But that doesn’t mean you have to break the bank to do it. Use paid ads to promote some of your top-performing content to boost its visibility to your target audience.
4. Be Social
Don’t make the mistake of continuously blasting your customers with sales pitches in their social feed. Instead, follow the 80/20 rule. Keep sales messaging to about 20% of your posts and leave the other 80% for informative, educational, and entertaining content. Then actively engage with them on those social media posts. This type of approach will set you apart as an industry expert, and they will be much more likely to pay attention when you mix in some promotions from time to time.
5. Embrace Videos, Even Live Video
Visual content goes a long way in swaying customer behavior, and videos make a big impact on that front. In fact, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Video is one of the most effective ways to engage with customers and get extended reach in the market. And it’s relatively easy to do. You no longer need special video, lighting, or editing equipment. All you need is a smartphone to shoot professional-quality videos. Customer testimonials, for example, come across with much more authority in video format. And what better way to demonstrate and explain the benefits of the products or services than letting them see it as if they are right there with you.
6. Encourage Online Reviews
89% of consumers check reviews online when buying a new product or service, making ratings and reviews vital, especially to small businesses, so don’t be afraid to ask for them. Use signs in your business, remarks in emails, or links on your website to direct customers on how to leave feedback about your services. And when they do, make sure you respond.
7. Monitor and Respond to Reviews
Once you get customers to start leaving reviews, monitor them closely and respond quickly to all of them. Otherwise, you may risk increasing your customer churn by 15% when you don’t respond. And while it may seem daunting, don’t be afraid of negative reviews. Think of them as a way to prove the quality of your customer service and a chance to resolve issues. The key, however, is not to react negatively! How you respond can go a long way towards positively influencing potential customers.
8. Think Local
The importance of local search has been a hot topic for the past few years, which isn’t going to change. If you haven’t claimed your listings on local search directories such as Google Business Profile and Yelp, you could be missing out. It’s free to do, can help increase the likelihood your website ranks in search results, and most importantly, ensure accurate information about your business is found when people search online.
9. Don’t Forget About Your Website
Today’s world is highly focused on social media, so it’s easy to put your website on the back burner. But don’t make that mistake. Make sure your website is updated regularly, with high-quality, engaging content. Also, if it’s not mobile-friendly already, do so immediately. Not only does it make your website easier to navigate across all devices, but most importantly, it provides a better user experience no matter how consumers access your site.
10. Connect with Customers Via Email
Email is one of the oldest digital marketing tools but is often forgotten even though ut it is still one of the most direct and reliable ways to reach your target audience. Everyone has an email address, and they check it regularly throughout the day. Be consistent with your sends, and whether it’s a monthly newsletter, weekly promotion, or daily update, your customers will quickly get acclimated to your schedule and look forward to receiving the emails as long as you continue to provide the information they deem as valuable.
Incorporate these ten ideas into your digital marketing to position your local business for a successful 2022. Need a little help figuring out the best course of action for your business? Set up a free strategy session with one of our Digital Media Representatives today!