The busiest weekend for shopping in the U.S. is almost here – the trifecta of shopping: Black Friday, Small Business Saturday and Cyber Monday. And while this is typically a make or break time for many businesses’ holiday sales, it is still essential to take a step back and remember what the holidays are all about.
Started in 2012, GivingTuesday is a global generosity movement based on one simple idea – creating a day that encourages people to do good. These acts of kindness and giving can be as simple as making someone smile, helping someone in need or a small business giving back to their local community.
Here are five ways your business can jump in and make a difference: