Currently there are 7.6 billion local searches per month.
If your franchise isn’t using Google My Business for your local marketing strategy, you are missing out on reaching these local prospective customers.
What is Google My Business?
Google My Business is a tool that allows businesses to manage key information, such as name, address and phone number, that appears on Google Search, Maps and Google+ from one dashboard.
Whether customers are looking up driving directions in Maps, hours of operation in Search or a number to call a specific location, Google My Business provides them with all the information they need about each one of your business’s locations so they can easily act on their search.
Google My Business ensures that your potential customers receive your correct business information in Google Search, Google Maps and Google+, on whatever device they are using — starting your relationship with customers on the right foot.
How Can Franchises Use It?
The Google My Business dashboard gives franchises and other multi-location businesses an easy opportunity to market their local business and quickly improve ROI.
New features, such as bulk upload, allow the parent company to manage business information for each of their local businesses from a single account. Organizations can keep information up-to-date, while also having better brand control over information in one account (rather than multiple accounts).
Key Benefits of Google My Business for Franchise Local Marketing
Google’s local team wants to make things as convenient as possible for all businesses serving local communities, franchise or not. They cater to the specific needs of franchises and multi-location businesses in 5 different ways:
- Add and manage Google+ pages and Google Places listings for multiple store locations
- Restriction settings for users with based on roles (‘Store Managers’)
- Centralize social media correspondence for reviews
- Settle marketing conflicts by allowing one account operator per location
- Decrease lag time between updates of information so new stores can be put on Google Maps faster
Start to Effortlessly Be Found Online
Getting started on Google My Business doesn’t involve any more complicated methods for franchise or multi-location businesses than any other local business. Just head over to the Google My Business home page to start managing locations with ease.
If you run into any questions along the way, grab our eBook “Dominate Local Search With Google My Business” to learn the step-by-step process of getting your Google My Business account up and running for your franchise local marketing.