This past weekend nearly 195 million Americans were under excessive heat watches and warnings across the county. From New Mexico to Maine, Americans were urged to stay indoors and beat the heat. So, what do the majority of people do in this situation? We embrace the air conditioning or stay by a pool and turn to our smartphones or tablets for shopping, searching and reading.

As a local business owner, you know the importance of engaging with your audience through fresh, new content. However, you may not feel like you have the time to produce content or the budget to have someone else do it for you. Not to worry!! Content marketing doesn’t need to be a big demand on your time—or your budget.

The real key to content marketing is to not only make it meaningful, but also be fun for your customers. Summer is a great time to come up with engaging content. Here are 4 quick tips to help turn your content into sizzling success this summer.

Tip #1: Focus on your target audience

Before you begin creating content, you need to define the audience you are trying to engage with. It’s not a complicated process—all you are doing is describing your customers and identifying the type of material that resonates wit­­h them.

Once you’ve defined your target audience, then build the content they want to consumer. From there promote this content to similar, or lookalike, audiences who share many of the same traits. This helps extend your company’s message even further!

Tip #2: Heat up the format

Try heating up your content with videos, pictures, and even gifs! After all everyone enjoys sharing a fun video or GIF, so give your audience what they want. And make sure the format is shareable, with share buttons for social media, email and even text, included on every piece of content.

Don’t forget to share the content yourself across all social media platforms, your website (which is mobile-optimized), email, etc. Basically, anywhere your business has a presence online, you should be sharing your content.

GIFs in Content Marketing

Tip #3: Keywords are Crucial

Don’t forget your keywords! Keywords will help your content be discovered quickly and easily by both existing and potential customers.

It’s important to keep keywords in the back of your mind when creating content. Always pick a “focus keyword” that you incorporate into the title of your social media post, the title of your content, description, content and URL.

Tip #4: Don’t forget the CTA

CTAs are important because they emphasize to your customer an action you want them to do. Lead with a call-to-action and the rest of your content should support that CTA. Your call-to-action should be clear to the reader and they should understand what you want them to do as a result of your content.

A few common call-to-actions:

If you follow these four content marketing tips, the content you’ve worked so hard to create will start to see the results you want.

We understand there’s a lot of information to soak in. If you’re feeling overwhelmed Vivial can help you tackle all of your content needs.