Simplifying Your Social Post Strategy

You’re a busy person with a lot going on. Between work, family, and everything that comes at you day after day, social media rarely takes priority. Even if you do use social media daily, are you really optimizing your time? Just because you’re posting doesn’t mean they’re quality social posts. Take a look at these 5 ways to get the most out of your social posts.

Implement A Game Plan With Your Social Posts

Before you start posting away, make sure you set up a social media strategy for the coming months and year. Just like any marketing plan, creating objectives and goals can not only help you determine what you want to accomplish, but actually get you on the right track with your social posts. Do you want more people to know about you? Capture more leads? Figure out exactly what you want to say and how to say it. If you are already pretty involved with social media, maybe reevaluate what you’re saying. Are you really thinking about every post with a clear goal in mind, or just posting randomly? Think of it like a boat. Very few captains set sail without having a course in mind and no one wants to get lost at sea. Don’t just say something to say something. Let it have meaning.

Create A Social Post Calendar

Just like scheduling your appointments or meetings, create your social posts in advance. Plan them out for each month. Pick themes you want to have for certain times of the year. Maybe February is “Relationship Month” and your social posts will revolve around how to better engage with fans and followers. Even if you can’t think of ALL your content, at least have a general idea of what to do in the coming weeks so you’re not stuck at the last minute with nothing to say. I always plan a month in advance leaving a few days free for content I’ll stumble upon and want to share through my social channels.

If you’re having writers block with your social posts, look at how to avoid it with these ways to stimulate your mind and come up with original content.

Schedule Your Social Posts

Now that you know what to post, it’s time to do it by using a social post scheduler like MarketMeSuite offers. You can plan your posts days, weeks, even months in advance. Pick one day a month, or every couple weeks, dedicated to scheduling. Figure out exactly when you want to say it and queue everything up. This way you don’t have to worry about manually posting every single day, but rather spend time doing other important things on your to-do list.

This allows you some extra time everyday to find and capture new leads. Without worrying about posting, you can find and geo-locate potential customers, or scout for new content you want to talk about. You don’t have set aside hours of your time. Taking ten minutes to schedule daily will help exponentially.

Have Team Members Chime In

Whether you’re a one man band, or have a full team behind you, look to your coworkers and friends for help. Someone else in the office might have some great social posts ideas. Start a doc and have coworkers add articles they find interesting and are relative to your business’s industry. Even running your own social post ideas by someone can help you determine whether or not others would find it interesting.

Look At What Others Are Posting

Social media can be very daunting, especially if it doesn’t come naturally to you. Don’t worry, you’re not alone. There are a ton of resources out there for you to enjoy such as blogs and websites all dedicated to helping you reach your full potential online. Some pretty reputable ones that can give you some great social post ideas are Constant Contact and Social Media Examiner.

No matter what, have fun with your posts. Make them personable and easy to read. If I’m a follower, what’s going to make me pay attention to you, or feel willing to comment on a post? Just remember to relax, have fun, and create meaningful relationships with people, because that’s what really matters.

Did we miss something? Share the ways you keep your social posting organized!