We’re not trying to be a broken record here, but skepticism about Instagram as a small business marketing tool is still running rampant. So, we thought now might be a good time to review some of the basics, plus add a little extra push to help you understand why Instagram is a must-use tool for connecting and engaging with customers.

First off—let’s dispel the thought that Instagram is only for certain businesses like restaurants, florists and other uber-artsy industries. Every business can use Instagram effectively. Every. Business. Whether you’re a realtor posting a quick video walkthrough of your most recent listing, a dog groomer showing off the wash and blow dry of that cute Golden Doodle, or even a plumber sharing a how-to video on fixing a leaky faucet—there’s nothing that can’t be leveraged effectively on Instagram. Now that we’ve convinced you that your business really can use Instagram, let’s talk about why Instagram is so important.

1. Instagram Ads Drive Sales

75% of Instagram users reported visiting a website or making a purchase after seeing an Instagram ad. Yes, you read that right, 75%! Seriously, that kind of engagement is uncanny. As long as you know who your audience is, and what they’re looking for (using the right targeting), you can get the right message to them and drive high-value traffic to your website or business.

2. Instagram Drives Engagement

Ask most consumers what drives them to choose a particular business over its competitor and they’ll most likely talk to you about service or engagement with that business—the relationship with the business. When consumers feel important, valued and well-served, they’re more likely to convert, and remain loyal. Being accessible in any way a current or potential customer wishes to reach you is paramount to your efforts at building engagement and ultimately, loyalty. Consider this: 150 million people have had a conversation with a business via Instagram Direct. Be present and active wherever your potential customers are, and you’ll certainly reap the rewards.

3. The Potential Audience is HUGE

How many people walk by your storefront each day? Maybe you don’t have a storefront. How many people visit your website each day? We’re willing to bet you wish the number were bigger. The benefit of social media is that there’s limitless opportunities to get your business in front of the people who matter. In fact, 200 million Instagram users visit a business profile each day on the platform. If your business isn’t on Instagram, you’re missing out on exposure to potential customers.  

Interested in learning more about how to add Instagram to your digital marketing strategy? Contact Vivial today!