First and foremost, it is important to keep in mind that some topics are just going to be “boring,” and that is ok. Not all industries are consistently full of excitement, such as travel, shopping, and entertainment. And depending on the intent of the piece, it may warrant a more professional, straight forward approach. Plus, if a reader thinks it is helpful, it typically won’t be considered boring.
However, it doesn’t mean we can’t take those more “boring” topics and create good, interesting content that is going to attract readers. Here are five tips for kicking “dull” content up a notch.
1. Write Like You Speak
When people are looking for advice, they want to read content that is easy to understand and sounds like the person writing is talking directly to them. Instead of filling each paragraph with confusing terminology, simplify it. Write it as if you were explaining it to someone who is right in front of you.
2. Narrow the Focus and Be Specific
People want answers that are directly tied to their situation. So once you decide your topic, take it a step further and think about who you want to speak to in the article. For example, let’s say you are a plumber who is writing a blog about common plumbing issues found in homes. Ask yourself questions to help define the target audience.
- What kind of home is it?
- What is the age of the home?
- How old are the people in the home?
- Have they lived in the house for a long time, or did they recently purchase it?
By asking simple questions, you can come up with multiple topics related to common plumbing problems, for example:
- Common Plumbing Problems First-Time Homeowners Should Know
- Ways to Prevent Plumbing Issues in Older Homes
- 5 Kid-Related Plumbing Problems Parents Should Be Aware Of
3. Add in a Little Humor
While it may not be appropriate for every industry or subject, adding in a little humor to lighten up a drab topic can keep a reader’s attention. Whether it is a funny image or a humorous comparison to something everyone has experienced, even the slightest hint of comic relief can keep a person interested.
4. Analogies, Examples, and Visuals
In many instances, these “boring” topics can have some level of complexity that might make it difficult to explain to someone who doesn’t already have a baseline knowledge of that industry.
Incorporate examples or analogies to help the reader better understand an idea or visually explain it through a simple infographic or video. Sometimes, just being able to visualize a concept can make all the difference.
5. Make It Easy to Digest
Long blocks of text can turn off a reader before they get started. Make your writing concise and use headers to organize the content. The reader can then navigate through the article easily and choose sections relevant to what they are looking for.
Don’t let people yawn as they read through your content. Utilize one or all five of these points when writing your next article to positioning it your content above the rest in the industry. Still not sure how to make “dull” content interesting? Let us help you!