– By: Sebastian RodriguezSubscribe to RSS Feed

tabletFacebook business pages are not the same as professionally built websites! There, I said it. Sounds obvious right? And yet, more and more businesses are supplementing a Facebook page for a real website. Now don’t get me wrong I love that more and more small businesses are accepting the fact that social media is not just some passing trend like bell-bottom pants but that it’s here to stay. Although I do see bell-bottom pants from time to time but that’s another story. Okay, where was I? Right, Facebook. It’s a good thing. It allows you to do many things like:

  • Broadcast your message to a large audience that’s interested in what you have to say while still engaging one-on-one with your most vocal customers.
  • Grow your loyal audience with Facebook only promotions (e.g. post a coupon) that can be viewed by consumers on both mobile devices and desktops computers.
  • Quickly respond to comments made about your business to show your audience that you’re listening and that you actually care about what they have to say.
  • Facebook gives you a toe in the water approach to a real reputation management program by allowing you access to the sometimes brutal truth about what consumers really think about your business.

All good things, right? Now let’s talk about a website. Your website is not for social engagement, it’s for business. Your website should be focused on showcasing your business to drive revenue to your bottom line. That’s it short and sweet. So how does a professionally managed website do this for you? Let me count the ways. There are many but I’ll start here:

  • Allows you to be found by consumers looking online for your products and services.
  • Gives you the ability to embed that great online video that will give you a boost over your competitors. Don’t just take my word for it, 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
  • Detailed reporting (make sure your vendor provides this!) so that you know exactly how your website is ranking and measure month over month performance.
  • Reach on-the-go consumers who are ready to buy with a fully interactive site built for ease-of-use on mobile devices.

I can go on and on about why a Facebook business page should never, ever, EVER be used in place of a professionally built website, but I won’t. I will wrap this up and leave you with this – a Facebook business page is for building presence in the social media world and encouraging engagement. A professionally built website is for doing business. It is an online store front that is open 24 hours a day 7 days a week and never needs a bathroom break. I’m sure that your niece or nephew can build you a nice flashy website with lots of colors and pictures but is that what your business is really about? Ask yourself how you want to be perceived by potential consumers who are actively searching for your product or service and then call the pros.

Meet the Author

Sebastian RodriguezSebastian Rodriguez: As a part of Vivial Hawaii I have been fortunate enough to be in several different roles. It has been very rewarding to partner with small business owners, many of whom have very little experience with advertising and to be able to show them real results. There are many different types of advertising solutions that we offer here at Vivial and I look forward to sharing tips and tricks as well as success stories from the Hawaii market.