Life is busy. Time is a precious, if not fleeting, commodity. Especially as a small business owner. At every turn you’re looking for ways to be more efficient, to do less with more. So, if there’s an element of your business where you can “set it and forget it” you’re all about that! Far too often, though, business owners adopt this laissez-faire approach when it comes to their marketing. “I have a website, and even a Facebook page—that’s good enough.” Does that sentiment sound familiar? This is dangerous territory—especially when it comes to digital marketing.
The world of digital marketing is constantly and quickly evolving. What is hot and effective today, is tomorrow’s old news. If you’re noticing that your digital marketing efforts aren’t generating quite the impact they once did, it might be time for a marketing strategy reboot. Here’s seven sure fire signs it’s time to refresh.
- 1. You haven’t changed anything on your website since Obama was in office.
- 2. You don’t have a GMB profile—or even know what GMB is.
- 3. You’re not ranking on the first page of Google for relevant searches.
- 4. The last post on your Facebook business page was “Happy Holidays!”
- 5. Wait, I’m supposed to have a Facebook business page?
- 6. You think Instagram is a cereal.
- 7. You aren’t asking customers for their mobile numbers.
1. You haven’t changed anything on your website since Obama was in office.
Ok, so maybe that’s a bit of an exaggeration, but it’s no secret that recency is a key component to the success of your business website a) ranking well in Google, and b) engaging whatever prospective customers happen to visit. These days a website is a must—but just having a website isn’t enough. It’s often the first impression a customer has of your business. If there’s nothing new on your website in the last 3, 6, 9, 12 months—that’s like having all the lights off in your storefront every day. Customers will begin to question whether you’re still in business.
Custom, useful content on your site will attract and engage new and current customers, developing a relationship and increasing loyalty. Try creating a simple content calendar with at least one new content idea per week. Whether it’s a special offer or a quick blog post—frequent updates show customers you care.
2. You don’t have a GMB profile—or even know what GMB is.
Gone are the days of Google+. Maybe you didn’t know what Google+ was either. Regardless, as a business, having a Google My Business (GMB) profile is more important than ever. Make sure your GMB listing is claimed and optimized. This will allow you to get the information you want consumers to know about your business out there for all to see. Your business name, address, phone number, hours and even special deals can all be listed on your GMB profile along with popular Q&As, announcements, sales and deals. And if you do it right, when consumers are searching keywords relevant to your business, your GMB profile will display prominently on the Google search results page.
3. You’re not ranking on the first page of Google for relevant searches.
Ah, the coveted first page of Google. Every business wants to be there, but not every business knows how to get there. Chances are, if your marketing strategy doesn’t include a focused effort on rising higher in Google search results, you’ll be on the second page—or worse. If you’re not showing up on the first page for searches related to your business, you should be. Putting a bit of time and money towards a focused SEO program can not only get you moving towards that first page, it can also get you more business.
4. The last post on your Facebook business page was “Happy Holidays!”
Just like you need content on your website to be fresh, you need your social media profile to stay fresh as well. If it’s been months since you’ve posted on Facebook, that sends a message to prospective customers that you don’t care enough to put even a quick post on your profile. If you don’t have time to make a quick post—are you going to have time to devote to a new customer? It’s simple psychology folks. What kind of message is your Facebook profile sending about your business? Make sure the message is, “We care about our business, we care about our customers.”
5. Wait, I’m supposed to have a Facebook business page?
Maybe point 4 scared you a bit because you don’t even have a Facebook business page. If you don’t, you should. More and more consumers are turning to social media to aid in their purchase decisions. Looking for recommendations and business information on Facebook is becoming so mainstream that 70% of consumer businesses have actually found new customers via Facebook. Be where your customers are. And trust us, your customers are on Facebook.
6. You think Instagram is a cereal.
Ok, so perhaps you’re not that naïve, but you’re still not convinced that Instagram is an effective or important tool for marketing your small business. Think again. In fact, we just devoted an entire article to why you need Instagram for your business. Bottom line: if you’re not leveraging Instagram in your marketing strategy—it’s time for a reboot.
7. You aren’t asking customers for their mobile numbers.
Trust us when we say, mobile marketing is the wave of the future. Text messaging is no longer a marketing tool reserved for Fortune 500 companies. If you’re not collecting mobile phone numbers and asking your customers to opt-in for future text alerts and messages from your business, you’re missing out. Even if you’re not yet ready to use them, gather them and gather permission. You won’t be sorry.
If any of these seven signs apply to your business, it’s time for a marketing strategy reboot. It may sound daunting and time-consuming, but with the introduction of truly integrated marketing platforms, getting your marketing approach in tip-top shape doesn’t have to be either.
Interested in giving your marketing strategy a reboot? Contact us today for a FREE marketing strategy consultation!