Organizing your social media management initiatives may often feel overwhelming, whether you’re a small-to-medium business or large brand. As if there aren’t enough social channels to use as part of your marketing plan, you also have to balance sourcing and posting the right content for your audience and find the time to do this—all while running your business. Headache.

Most business owners start using social media and eventually let it fade into the background because they can’t find the time to properly dedicate themselves to it.  96% of people never return to your Facebook page after they like it, which is to say that you have to publish content or that value is wasted.  It is a love-hate relationship between the need to generate engagement and create relationships when you don’t have any social media organization in place.

Create a Schedule

Building a schedule that you can commit to helps you to be more efficient with how you use your time on social. It’s important to set the actions you will take daily, weekly and monthly. Creating a social calendar to set how often you will tweet each day or when you plan to post an update on Facebook throughout the week will magically free up your time by having a guided routine.

Using a tool like MarketMeSuite means that you can schedule your Facebook, Twitter and LinkedIn posts at any time so you don’t have to remember to post at a certain time during the day because you already set that post to release! And because you have one app to show all the comments from all your accounts, you can streamline your customer communication all-in-one place.

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Decide on MicroContent

As you work on your content plan you will need to focus your topic and balance the types of content you want to share with your audience. Social posts are called microcontent. Each post, or microcontent, needs to address your audience in some helpful way.

Start by identifying your business goals and the customer audience you plan on targeting. This will help shape your content strategy and direction.

Limit the topics that you want to post about on social and make a list of keywords and hashtags that relate to your topics. For example, a health and wellness clinic would categorize content around the topics of Healthy Inspiration, Yoga Workout Wednesdays, or Daily Diet Tips. You can set keywords like diet, fitness, strength training, nutrition, paleo diet and hashtags such as #paleo, #gethealthy, or #fitchallenge. With topics, keywords, and hashtags to guide you, it’s easy to create a post. This post was inspired from a paleo tip (and uses the hashtag for it) and directly addresses health concerns making it perfect for a health and wellness clinic.

Daily #Paleo Tip: Achieve a good salt balance. #GetHealthy with a low-sodium diet by avoiding processed foods.

Get Some Help

Add some rocket fuel to your social media marketing by using social media tools to increase your resources and optimize your time. Using scheduling in MarketMeSuite lets you take control of when you post specific content from your social calendar so that you can choose the right time and the right channel to reach your audience.

Be smart about how you organize your time by automating tasks with the Real-time Search. Create Real-time Searches to pull specific keyword content on Facebook, Twitter and Instagram to always stay relevant with what’s being posted on those social networks.

Never miss a key moment to interact with Smart Inboxes, which allow you to decide what you see. By filtering for only @mentions on Twitter you can track and respond to anyone who is mentioning your handle.

Don’t let your marketing momentum walk away from your business goals. Commit to a timely agenda with select specific topics, build a social calendar and use a management tool to organize content and schedule posts.

Organizing your time and establishing a process will allow you to add power to your social media marketing and leave you with the energy you need to focus on your business.