Think about a business card. It has all the pertinent business information on it. Name, address, phone number, etc. Chances are, the business itself created those business cards, so unless something changed recently, the information is all correct. If a consumer came across this business card and used it to visit or contact the business, they would make the connection with no issues.
Now, consider what would happen if business cards were created by people other than the business owners. Perhaps the local Chamber of Commerce was creating them, or former customers, or other businesses in the area. Subtle errors may begin to arise. An address like 123 Main Street might become 1234 Main Blvd. Digits in the phone number might get jumbled. Before you know it, there might be 4 or 5 different versions of the business card out there and no one (other than the owner) knows which one is accurate.
What we’ve just described is essentially what the online listing environment is like. There are hundreds of directory sites on the internet. Everything from sites like Yelp and MapQuest to the BBB and yellowpages.com scour the internet looking for listing (name, address, and phone number) information for local businesses. And unless those businesses are actively managing their listing information on all of those directories, their listings could be—and very well might be—inaccurate.
Why is that a problem? Let’s say a consumer is using MapQuest to navigate to a local business. But that business’ information is inaccurate on MapQuest. That consumer may show up at a vacant lot in the middle of nowhere. Not a great customer experience. So, fix the listings. Sounds easy enough, right? Wrong. With hundreds and hundreds of online directories, managing the listings on all of them can be downright impossible for the typical small business owner. This is where you come in.
You already have a portfolio of products geared towards simplifying the life of the small business owner and growing their business. It only makes sense that your portfolio should include a solution to manage directory listings as well. Think about it—whether they’re getting their phone service, internet service, security service or any other service or product from you, but at the end of the day, none of that matters if consumers can’t find them. Offering a solution that will ensure customers can connect with them is a natural fit.
The benefits for both you and your small business customer are obvious. Your customers can rest assured that their business information is accurate and consistent across the internet, thereby protecting precious potential business. That makes the business owner happy, which, in turn, solidifies their relationship with you, protecting your bottom line and growing your revenue as well.
And—if you’ve partnered with a provider like Vivial to include this solution in your portfolio, you will have accomplished all this with little to no burden on your own staff – with the assurance of a quality product developed, managed and optimized by experts who are also there to provide top-notch service and support. It’s a win-win-win.
Interested in finding out more about how to include Vivial’s Directory Listing Management product in your portfolio? Click here.