What’s the number one tool every business needs to be considered legitimate by consumers? A website. It’s the online business card, the online storefront, and often the first impression a consumer has of a business. So, not only do local businesses need a website, but it needs to be quality. There’s only one chance to make a great first impression. According to Smallbusiness.com 71% of small businesses have websites, but not all of those are mobile responsive. And with hundreds of thousands of small businesses being created each year, there’s a big pool of small businesses that could use help with their website, and it’s being fed by a constant stream.
According to the American Marketing Association at least 60% of consumers expect businesses to have a website. Local businesses know they need websites. But most don’t have the time or expertise to create one themselves. Further, not just any ole’ website will do. Websites these days need to be mobile responsive. What does that mean and why is it important?
More than ever, consumers are searching for local business information from a variety of devices—including mobile devices. If your local business customers have a website that’s not responsive, the website will display on a mobile device exactly the same as it would on a desktop device. What that means is that everything is shrunk down to microscopic size. It’s unreadable, hard to navigate and is likely to alienate consumers. That is—if they ever make it to the website. You see, search engines are placing so much value on customer experience these days, that if a website is not responsive, the search engine is likely to not even return that business in search results—meaning consumers may never even find the website. On the off chance a consumer lands on a business’ website and it’s not mobile responsive, they’re quite likely to jump ship, go to a competitor’s website, and never come back.
On the contrary, a mobile responsive website will display beautifully on any device—desktop, tablet or mobile. The design will adapt to the screen size making reading, navigating and taking action quick and easy. Bottom line, it creates a great experience for the end consumer. But why is that important to you?
Put simply, you want to provide your small business customers with the best tools and solutions for them to grow and maintain their business. Tools that provide great customer experience will attract and convert more consumers for those small businesses. More business for them means big success. And big success for your customers means big success for you. Your portfolio needs to include tools that create loyal business customers, boost your bottom line, and does both in a way that’s not a drain on your time and resources.
That’s where partnering comes into play. When you partner with a martech (marketing technology) provider who offers these tools plus the expert training and service to back them up, you’re positioning yourself for big gains. Vivial does just that. With a host of tools your local business customers need—including mobile responsive websites—your portfolio will be as well-rounded and complete as it needs to be.
Interested in finding out more about how Vivial can help you add responsive websites to your product portfolio? Click here.