Schools out for summer! It’s that time of year that kids certainly look forward to, and so do mom and dad who get to see more of their little ones’ faces. It’s a wonderful family reunion… that is, until around day two of their summer vacation. It doesn’t take long for the kids to get antsy and for them to start saying; “Mommmm, I’m booored!”
So, why is that good news for your business? Because we have the tips and tools you can use to make sure your business is what they think of or find when answering their kids’ question. Here are three ways they’re likely to approach the problem and how your business can be the solution:
1. Moms will browse for inspiration – be the one to offer them great ideas for activities that can keep their kiddos busy
Having great content – especially on social media – should be a no brainer for every type of business. We know that most of us are on social media pretty often, but what you may not have realized is that 78% of social media users were influenced by social media posts of companies, Forbes research shows. For businesses who have something to offer to kids, there is a big opportunity to use content to your advantage this time of year.
Get your photos, your stats, your testimonials, blogs, articles your business is mentioned in – whatever you have and be sure to post it regularly. Take some of those kid friendly activities and give those posts a boost on Facebook – or better yet, turn some of them into ads and actually target your parent audience. If you want to learn more about how to leverage social media ads and content to keep your company top of mind, just give us a call.
Even businesses that don’t have something specifically for children could benefit from a mom and kid targeted content strategy this summer. When written or designed well, content can give moms a solid plan for a fun activity, and it will plant the seed for buying your business’ product or services.
Does your content suggest they take a hike? Mom will want to make sure the kids have the right gear. Did you write about what to do by the water? They’ll make sure everyone has a swimsuit and some toys packed (all things that you sell!). Are you offering advice or even classes on how to keep kids safe by the pool? Well, if you do, parents may be far more likely to shop at your pool supply store. You get the idea – with a little creative thought about how your products or services could lend themselves to a fun day for the kids, you could have a leg up over the competition.
2. They’ll search for the closest option near them – make sure that they find your business when they do
You’ve heard us say this before, but it’s worth saying again: it is absolutely crucial for your business to be set up properly on directories – especially on Google. Once parents have figured out how they’ll entertain the kids, the next thing they’ll do is search around for their closest (and best) option. Not having your business listings set up well or your website optimized for mobile may end up meaning that you’re not even one of their options.
The great news here is that you can get your business optimized for search and set up properly on dozens of key online directories pretty easily. The first place you’ll want to start is with Google, and we have one of our best webinars ready for you on-demand; learn everything you need to know about how to start making Google work for your business. If you already have Google set up but still aren’t ranking at the top, you may want to ramp up your local search strategy with a more thorough look at SEO, paid search and more.
3. They’ll vet their options to find the best choice – great reviews will help your business beat the competition
While ranking in the top spot on a Google search will certainly increase the odds of your business being chosen, it may not actually be the most important factor here. Reviews are going to be the next stop for parents – when it comes to products or services that involve children, you can count on them doing their due diligence.
85% of consumers trust online reviews as much as personal recommendations. That’s a pretty staggering statistic, especially for businesses who haven’t yet received many online reviews. The volume of reviews a business has is just as important with an average of 7 reviews being read by consumers before they trust a business. You’ll also want to make sure that you have a solid standing across the major review sites, including Google My Business, Facebook and BBB.org, to name just a few.
If you haven’t had a chance to develop your online presence with reviews yet – or they could be better – you’re in luck! We have a Free Webinar where we’ll show you how to get, manage and respond to customer reviews. Our panel will be covering all of this and more in an in depth conversation discussing examples from their own experience with all types of businesses – and will be answering questions from the audience. Register now for Your 5-Star Guide to Reviews