Paid advertising, specifically search engine marketing (SEM) and display advertising is a powerful tool that can provide local business owners tremendous value. However, it is often underutilized or underperforming due to its complexity when local businesses take it on internally.
In this episode, Laura invites Dan Malloy, Vivial’s SEM Product Manager, and Steve Trujillo, Vivial’s Senior SEM Strategist to join here in a discussion starting with the basics of paid advertising and their experiences running paid ad campaigns for local businesses across the country in a variety of verticals from home services to retail to B2B. Learn how they believe local businesses can get the most value from paid ads and how they determine in the end what success looks like.
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