With over 86% of smartphones being RCS-enabled by the end of 2020, business owners must take notice and explore what the new technology has to offer. RCS will not only provide more insight into analytics such as sent, delivered, read, and recipient actions, but it also provides brands with features that can take their messaging capabilities to a whole new level.

However, before we dive into the future, it is important to understand where we started.

A Quick History of Text Messaging

Text messaging technology has been around a lot longer than most people realize. SMS (Short Message Service) was proposed for the Global System for Mobile Communications (GSM) in 1982, a second-generation cell standard devised by the European Telecommunications Standard Institute (STSI). It wasn’t until 1992, however, that SMS deployed commercially.

Fun Fact: The first text message was “Merry Christmas” sent by Neil Papworth, an engineer at Sema Group Telecoms, to their customer Vodafone UK’s director, Richard Jarvis.

This action launched wide-spread adoption the years following with handset manufactures like Nokia and carriers, including Fleet Call (Nextel) and BT Cellnet (O2 UK).

While mobile phone technology has dramatically changed since 1992, SMS has not evolved much from its original state, aside from the introduction of MMS (Multimedia Messaging Service) messages in 2002.

What is RCS?

RCS, or Rich Communication Services, is a set of communication protocols that enables mobile devices to exchange short text messages with richer functions than SMS mimicking the slick capabilities of popular chat apps like WhatsApp and Facebook Messenger.

How RCS Will Benefit Business Owners

RCS messaging gives business owners powerful new ways to have interactive, conversational, and trusted engagement with their current and prospective customers. In fact, RCS has a 20x higher conversion rate than traditional SMS messaging.

RCS Capabilities

  • Full-Color Branding
  • Verified Messages
  • Larger Character Limit (8,000)
  • Cross-Platform Messages
  • Group Messages
  • Video Calls Within a Message
  • Analytics
  • And More!

How RCS will Benefit Your Customers

What is the number one reason your customers want you to use RCS messaging?  It makes their life easier! With the use of rich communication, you can allow your customer to take actions such as:

  • Book Appointments
  • Make Payments
  • Receive Tickets and Boarding Passes
  • Take Surveys
  • Receive Delivery Notifications
  • Get Promotional Offers

With over 48.7 million people choosing to receive business SMS messages this year, text message marketing can help you stand out from your competitors and increase overall customer satisfaction.