– By: Liza Mercer –
When I was a kid, I imagined that the year 2015 would be just like The Jetsons—with flying cars and personal robot maids named Rosie. No one could convince me otherwise!
In the 80’s, this cartoon showcased a future where super computers influenced our daily lives.
Wait for it…
That vision came true!
George Jetson worked for “The Man” like many of us. His boss, Mr. Spacely, often fired him at the end of every episode. Today, more and more Americans are avoiding the, “Jetson, you’re fired,” threat by starting their own businesses. In fact, the 2011 U.S. Census noted that almost 28 million small businesses existed. Passion represents the first crucial piece in establishing a new business. However, the trick to excelling in today’s marketplace lies in a strong marketing campaign.
So how do ole George and Judy come in to play here? Well, that super-computer future they shared with us in the 80’s lives in the now. A multi-faceted marketing campaign helps build success, even in a tough economy. For example, content published on 2 or 3 channels lifts engagement by 24%1. More engagement translates into more leads for your business, which ultimately transform into more sales.
With the growing usage of mobile devices like smartphones and tablets, producing effective content is vital to maintaining a solid online presence. Nearly 63% of cell phone owners use their phones to go online2, which means that your website should adjust to any screen size. Previously, businesses had to create several versions of their website in order to maximize visibility. Today, responsive design websites automatically adapt to these platforms, guaranteeing a consistent look and feel across all devices.
Additionally, since 93% of online experiences begin with a search engine like Google3, your business should implement a tool like SEO to ensure that consumers find you quickly.
Even though space-age ovens that deliver gourmet meals with the push of a button do not exist, simplifying your marketing is very real. Our suite of digital products, designed to meet your specific goals and budget, will help you attract customers while allowing you to focus on what you do best: running your business.
Source 1: Stand Out Social Marketing. 2012. 2: Pew Research Center’s Internet & American Life Project. 2013. 3: Search Engine Journal. 2011.
Meet the Author
Liza Mercer: With almost 10 years under my belt at Vivial, I have supported the digital department. I have witnessed the industry change as well as the products my department produces. I love working cross functionally to ensure our customers’ digital solutions align with their marketing goals. As a team member in our production environment, I enjoy challenges like fixing issues, creating processes, managing teams, and ultimately, ensuring customer satisfaction.