Creating content and building a mobile optimized website is an integral part of a successful digital marketing strategy, but if your local business really wants to be found online you need to include search marketing, as well. Search marketing for small business kicks your digital strategy into hyper-gear by helping your business get found quickly and by the audience you want to reach.
Surprisingly, many small businesses stray away from incorporating a SEO strategy into their digital marketing, in fact, only 34% of small businesses work with a company to help with their SEO. Of that 34% only 26% incorporate paid online advertising as well, giving these businesses a chance to separate themselves from their competition.
What’s Search Marketing?
Search marketing for small business is a series of tactics that result in being found by consumers through search engines such as Google, Bing, Yahoo and more. It is comprised of two parts: SEO (search engine optimization) and SEM (search engine marketing).
SEO is comprised of your organic search results – meaning how you rank for specific search terms based on the content about your business across the internet. Top factors for SEO include business listings, keyword optimized (and helpful) content, and your websites mobile optimization.
See where your businesses accounts stand with Vivial’s Free Business Listing Scan.
SEM is comprised of your paid efforts for search- the paid promotion of your business to rank for specific targeted keywords, based on the budget you set for those terms.
Why Get Help?
Search marketing for small business is an often complex process that involves a lot of learning.
A marketing agency, like Vivial, can help you tackle search marketing for your local business, allowing you to focus your efforts elsewhere. They will also stay on top of any search engine algorithm updates, making sure your local business will always be found and not punished from any new updates.
Ready To Get Started?
If you’re ready to get started with search marketing for your small business you don’t need for any other part of your digital marketing strategy to change in order to incorporate this new facet. By working with an agency like Vivial or combining all your digital marketing efforts together in the same place with Vivial, you can ease your marketing workload and be able to focus more on your day to day business or long term plans.
Start getting more consumers to your local business with the two one punch of search marketing, so what are you waiting for? Get started today!