If you are a local business owner looking for quick, easy to digest, digital marketing advice to help your business not only grow but thrive in today’s digital landscape, we’ve got the podcast for you!

In the first episode of the newly launched “Simply Connected” podcast, Laura Cole invites Vivial’s own Todd Renard, V.P. of Digital Strategy to join her to talk about how important it is for every local business to not only have an online presence but to be in control of it.

“I think it’s a misconception for businesses that are looking at this and hearing this for the first time to think they don’t have an online presence. They absolutely do whether they established it, own it and manage it or not.” – Todd Renard

Key Takeaways

  • Whether you know it or now, your business has an online presence in some way, shape, or form.
  • Don’t let someone else or an algorithm dictate the information people can find about your business.
  • 86% of consumers rely on the internet to find a local business. Therefore, you need to be visible and able to be found when consumers are searching for you so that it drives traffic to your website, ultimately foot traffic.



About “Simply Connected”

Simply Connected is a Vivial podcast series designed to help local business owners, like yourself, learn digital marketing tips, tricks, and insights from industry experts that will help you find and engage with customers online.

The series will be a mixture of quick 5 to 10-minute segments of actionable advice and longer 20 to 30-minute deep dives. From text messaging and social media to content marketing and SEO, she will dive into various aspects of digital marketing in each episode.


Meet Laura

Laura Cole

Laura Cole, VP of Marketing at Vivial, has worked with local businesses over the last 20 years to plan, develop, and implement strategies to grow their business. When it comes to marketing, Laura has seen it all, from the peak of traditional media to the beginning of digital marketing and the evolution of mobile.

Follow Laura on LinkedIn for additional digital marketing insights and resources.