Do you want to build a marketing machine for $9.85? Of course you do! In this simple blog post, I’ll teach you how to transform your marketing campaign for one-eighth of the cost of the average dinner for one in New York City.
Step One: Buy a Fish Bowl
As of the writing of this blog post, you can purchase a five star reviewed fish bowl on Amazon for $9.85 with free shipping. It’s been called:
“Just right. Exactly what I wanted”
“Just what I needed!”
You might ask yourself, “Why am I investing part of my marketing budget into purchasing a fish bowl?” The answer: Email marketing.
Did you know? Over 50% of small businesses are not actively email marketing their customers!
Step Two: Place The Fish Bowl Near Your Cash Register
After receiving your fish bowl, simply place it near your cash register or checkout counter with a small sign that says something like: “Signup for our newsletter for exclusive coupons and news”. This should attract your customers to drop their business cards into your fish bowl.
Pro tip: Leave post it notes and a pen for customers without business cards to fill out their information.
Step Three: Collect Email Addresses
Now is your chance to encourage your customers to leave their information. Let them know what they’ll be receiving (coupon codes, exclusive news) by giving away their email address. If you can collect five email addresses per day, after 3 months, you’ve got a list of ~450 loyal customers that you can message at any time.
How does that sound? Also: They’re going to be high spenders! Did you know that customers who receive email marketing spend 83% more than customers who don’t receive email marketing?
Why Email Marketing?
Email marketing is almost my favorite marketing channel. That’s saying a lot coming from a SEO fanboy! Check out some of the most impressive stats from our email marketing statistics page below:
- Businesses return $40 for every $1 spent on email marketing
- Customer acquisition via email has quadrupled in the last 4 years
- Email opens on smartphones and tablets have increased 80% over the last six months
- 67 percent of customers give their email addresses to companies to receive discounts and promotions
- It is 8x more cost effective to bring back an existing customer than get a new customer
Supercharge Your Marketing
While email marketing is fantastic, it’s only one piece of the puzzle!
While you could take your email addresses to a service like Constant Contact, MailChimp or VerticalResponse, you’d be missing out on everything else you need to do like: local content marketing, SEO, directory optimization, social media monitoring and mobile website optimization.
Why pay hundreds for only email marketing when you can get the most powerful small business marketing software on the planet?