Even if your small business is local, you shouldn’t discount the power of the internet when it comes to marketing. There are many ways a company can use it to spread the word about their business — online advertising, directory listings, blogs — but one of the most powerful marketing tools for any small business today is social media.
Investing time into online social marketing is worth it; after all, a great social presence can help to both generate leads and keep current customers engaged with your brand. And once your social profiles are up and running, you begin implementing a few time-saving tricks that can help you manage them easily.
- Still Not Convinced? Here is Why SMBs Should be on Social Media
- Social Media Time Saving Tips
Still Not Convinced? Here is Why SMBs Should be on Social Media
Everyone is Doing It
The first and most basic reason your small business should get on social media is that everyone (almost) is using it. In fact, 3.8 billion people are on social media — and some of those users will want to become your customers!
Friends can Often Become Advocates
Social media networks are a great way to make connections with other businesses in your area — and they can help promote your brand in exchange for you promoting theirs.
The Competition is Likely There Too
There’s a good chance that your competitors are on social media — and you don’t want to be left behind. Social marketing surveys suggest that 8 of 10 small businesses are using social media to grow, and you want to make sure that they’re not tapping into a market that you’re missing out on.
Connect with Your Community
Facebook can have a surprisingly local feel despite its massive (and growing) size. Having a Facebook page can help “humanize” your company by having more direct contact with potential customers within your local area. You can show off your brand’s personality and create a connection that will, in turn, make your customers more likely to buy.
Social Media Time Saving Tips
So, you may be convinced that using social media for your business is essential. But if you are like most small business owners, your bandwidth is stretched thin. Adding one more thing to your plate feels overwhelming. But not to worry, we have a few quick tips on how you can take advantage of social platforms as efficiently as possible.
1. You Don’t Need to Be on Every Platform
Think about your audience. What social channels to they tend to prefer? Then pick two or three at the most in the beginning. For most industries, Facebook is a great place to start. Make sure that you commit to staying active on whatever platforms you decide on. The last thing you want is a social page that is stagnant and out of date because you haven’t logged in in months.
2. Consider Outsourcing
Don’t have someone in-house to handle social media? Outsourcing to a company that can handle it may be the way to go. Not only does that free up your time, but it gives you access to people who live and breathe digital marketing day in and day out.
3. Use Scheduling Tools
Many platforms can schedule posts ahead of time natively, but you should consider tools that let you do it for all of your social channels in one place. This way, you can take a block of time once a week or even once a month and schedule most of your social content at one time vs. having to take time doing it each day.
4. Connect Your Website to Your Social Channels
If you have a blog for your company (and we suggest you do — content marketing is essential these days!), it can be an easy way to add content to your social media pages. Most website content management systems have an option for you to auto-post content to your social media pages. This helps get your content in front of your current followers, and if you put a few dollars behind it, you can get it out to audiences you haven’t reached yet. Boosting high-quality posts will not only help build your social following but also drive more traffic to your website.
If you aren’t already taking advantage of the power of social media, the time is now! Let our social media experts help you get up and running or save you time managing your platforms so you can focus on everything else. Contact us today!