It’s that time of year. Ghosts, goblins, and ghouls are roaming the streets looking for tricks or treats. But as a business owner, there’s something even spookier you need to face —your social media strategy. For some, their current social plan is a bit reminiscent of a ghost town. So, we’ve compiled our top 7 tricks and treats of the social media trade to bring your social presence back among the living!

🎃 Trick # 1:  Don’t be a ghost on social media! Your business may be on Facebook and Instagram, but is there anybody home? Yes, potential customers can find you, but if you’re not actively posting, they leave with an eerie feeling and no engagement. These days, with recent algorithm changes, engagement will be the key to continued exposure and building a connection with users on social media.

🎃 Treat #2: Go above and beyond—give them all the candy (so-to-speak)! The king-sized actions on social media are those that impress customers and prospects. Locate mentions of your business and engage your customers with a personal response. Maintain the dialogue with a follow-up question: “Anything else we can help you with?”

🎃 Trick #3: Don’t scare your customer by spamming their Facebook and Instagram feeds with mindless posts and an endless stream of self-serving promotions. Soften your promotions with helpful, informative, or entertaining content. You can add value with videos, photos, how-to articles, interviews, webinars, reviews, and more. Only 5-10% of your content should be promotional.

🎃 Treat #4: Have some fun! Run a contest across your social channels, promoting user-generated content. Customer creativity will drive attention to your business. Invite the entire community to the party by utilizing Facebook or Instagram advertising to get exposure to those who don’t already follow your page!

🎃 Trick #5: Scared of negative feedback? Don’t be! Making your brand social requires you to take the good with the bad; however, you can capitalize on all kinds of attention. Negative reviews don’t have to be spooky. If you address it quickly and thoughtfully, your followers will see that you’re engaged and you care. Most of the time, that’s all they really wanted in the first place. Don’t go overboard, though—your response should be caring and to-the-point. Move the deeper conversation offline if need be.

🎃 Treat #6: If you want more candy (engagement), you need to be pro-active. In many cases, the best way to increase interaction is to solicit it.  Use stickers in Instagram Stories to ask questions and run polls. Asking questions in a Facebook post increases interaction by 10-20%.  It also shows that you value your customers.

🎃 Trick #7: Don’t haunt the wrong neighborhood. Not every fan or follower is a prospect. Stick to what you know. Create high-value content that not only demonstrates your expertise in your industry but also incorporates language and creative that is relatable to your target audience. This will ensure your contact will catch the eyeballs of the right people.

🎃 Treat #8: Don’t be afraid to boost that post! With just a few advertising dollars, you can target audiences based on location, interest, and demographic, ensuring your content is being seen not only by those who already know and follow your business but potential prospects as well.

Finding success for your business on social media doesn’t have to be spooky. With the right treats and avoiding all the tricks, you don’t have to be scared of what’s lurking in the social media shadows. Have questions or want help planning a killer social strategy? Contact our digital experts today!