We’ve been saying it for months now, but video is (or should be) a super important part of your marketing strategy this year. Most likely you’re excited to capitalize on this hot trend. But you’re likely also feeling a bit overwhelmed and wondering where to start, and if you even have the time and money to jump on the video bandwagon (hint: it doesn’t take a lot of either). So, we decided to pull together some of our tried and true tips to get you saying “Action!”
Tip: Engaging Content
This is another point we have been driving home for a while now—any type of content you’re creating must be engaging. It means you need to know your audience and get the right message in front of them at the right time. This is especially important right now as Facebook algorithm changes have made engagement ever more important for businesses. Engaging content in videos doesn’t have to be rocket science or take a lot of time or money to create. Even a video montage of compelling images related to your business paired with some strong messaging can engage the right kind of consumer. Don’t make this more complex than it needs to be.
Tip: Use a Smartphone
Remember when we said it didn’t have to take a lot of time or money to create engaging video content? Here’s why. These days even the most basic smartphones have pretty decent cameras. Pair that with the recording and editing tools that are ready out of the box on most phones these days and “poof” you’re a video marketing master! What’s more, you can even post your videos to your website or social media platforms right from your phone. Again—these days with content it’s about the quality of the video content more than the quality of the recording itself.
Tip: Live Video
If you’re really up for some exciting video and photo montages or pre-recorded scenes from your smartphone aren’t satisfying you—think about doing something live. Now, the idea of going live might scare you a bit, but customers will spend 3X longer watching live video than pre-recorded videos. Live video can be cheaper and easier (even if it’s scarier) to produce than its pre-recorded counterpart. Plus, platforms like Facebook support live streams, and generate great engagement—so you really have nothing to lose!
Tip: Use a 3rd Party
Look, you may be thinking this all sounds great, but any time or any money spent on video is too much. That’s where using a third party comes in. Look for a marketing service that includes tools or services for creating quality, engaging videos on a budget. They’re out there. Remember, it doesn’t have to be fancy, just quality content. Bonus points if the solution integrates easily with social distribution channels.
Bottom line? Video isn’t just for the big businesses who can afford professional videographers and big-time ad investments. Video is a large and growing, engaging medium that can be used by literally any business to generate engagement. If it’s not yet in your marketing plan—it should be.
Want to learn more about adding video to your marketing strategy? Contact us today! Or, if you’re ready to start rolling, take advantage of our special, limited time offer: One free starter promotional video with the purchase of any of our Facebook-enhanced marketing platform packages*.
*Some restrictions apply.