Managing social media can be a challenge some days, I’m not going to lie. I am the Vivial social media manager (check out Twitter, Facebook, Google+ and LinkedIn for daily updates from me!…well Vivial) and even with the experience I have under my belt, there are still days when I feel stumped about what to share. Never have 140 characters been so taxing!
Some days you feel you have nothing to share. But, what if you have that feeling every day?
Answer: weekly themes on social media.
With a theme for each day of the week, you’ll be able to easily plan ahead for new social content — and understand what type of social post works best with your audience.
There are two different ways you can go about using themes:
- You can use already established hashtags
- Or, you can use general themes throughout the week
Using already established hashtags lets you jump onto the bandwagon of popular hashtags and trends. While it might be the easier option, your flexibility to modify and change will be limited.
General themes give you flexibility to adapt, but you won’t get easy access to the larger audience using and searching for the hashtag.
For example, let’s say I decide to use the hashtag #MemeMonday for our Monday theme. However, if I use #MemeMonday, I’m limited to only using memes that apply directly to Vivial or local online marketing.
If I decide to go general around a marketing comic, joke or meme every Monday, I give myself a lot more post options (and can still include relevant hashtags).
— Vivial Media (@Vivial) September 28, 2015
Below you’ll find the top hashtag themes you can use on Twitter, Facebook, Google+ and Instagram to help organize your posting schedule and get more eyes on your social posts. You can follow these themes on LinkedIn, but avoid using hashtags on the network because they don’t contribute to search capabilities like on other social networks.
- #MondayFunday – show a fun picture or post about exciting things going on in your office or business location.
- #MotivationMonday – start the week off with an inspirational quote.
- #MusicMonday – this is a great hashtag for the entertainment or retail industry, but can be used for any business. All you do is share the music you’re listening to throughout the day.
- #TransformationTuesday or #TT – this hashtag usually shows a before and after and can be used for almost any industry.
- #TuesdayTip – share your latest tip that customers and followers can use.
- #TriviaTuesday – quiz your followers about industry facts.
- #WisdomWednesday or #WednesdayWisdom – similar to #MondayMotivation or #TuesdayTip, share some words of advice from your business this week.
- #HumpDay – encourage people to get over the hump! Whether inspirational or funny, almost anything can apply to #humpday.
- #ThrowBackThursday or #TBT – share old photos from your business or your products/services.
- #Friday or #FridayNight –ask people about their weekend plans or share special deals for the weekend.
- #FridayFunday – similar to #MondayFunday share fun things going on in your business our outside of it.
- #FollowFriday or #FF – highlight other people or brands worth following, this is great for making connections.
- #FlashBackFriday or #FBF – similar to #ThrowbackThursday and gaining popularity, it follows the same theme of sharing old pictures.
- #FridayFact– similar to #TuesdayTip this gives you the opportunity to share important stats related to your industry.
- #SocialSaturday – a very open hashtag, it can cover almost anything “social” with your business.
- #SundayFunday – any day that rhymes with “funday” will get a funday hashtag — and Sunday is no different.
Think outside the box
Established hashtags are an easy trend to jump on, but they can feel restricting in what you can post in association with them, which is one reason why we don’t use hashtag themes as the basis of our strategy at Vivial. If you’re looking for an example of a company that does use established hashtags, check out Vivial’s Facebook Page.
Think outside of the hashtag box for themes that may apply to your overall social strategy and provide you with easy to create daily content.
Here’s a few examples to get you started:
- A day dedicated to something funny
- Dedicate the day to customers, sharing customer pictures or reviews
- Answering common customer questions for a day
- Give everyone a sneak peak into something your business is doing (thinking back room stock, upcoming coupon or big project)
Things you do every day can easily become the inspiration for your next weekly theme, you just have to think of them beyond mundane, everyday tasks.
Using weekly themes on social media will help expose your local business to a new audience online and help you manage social media more efficiently. As a general rule, I don’t recommend using a hashtag theme every day of the week because your posts will get stale. You want your followers to feel like they are receiving fresh content every day and having a theme in mind for every day will help you plan your social posts ahead of time.
Start scheduling social posts weeks or even months ahead of time with Vivial Social, which lets you manage your social media from one easy to use dashboard (along your other digital marketing efforts!). Check it out today.