We’re not trying to be a broken record here, but skepticism about Instagram as a local business marketing tool is still running rampant. So, we’ve decided it’s a good time to review some of the basics, plus add a little extra push to help you understand why Instagram is a must-use tool for connecting and engaging with your customers.
First off—let’s dispel the thought that Instagram is only for certain “types” of businesses like restaurants, florists, and other uber-artsy industries. Every business can use Instagram effectively.
Whether you’re a realtor posting a quick video walkthrough of your most recent listing, a dog groomer showing off the wash and blow-dry of that cute Golden Doodle, or even a plumber sharing a how-to video on fixing a leaky faucet—there’s nothing that can’t be leveraged effectively on Instagram in some fashion.
Still not quite convinced? Here are our top five reasons local businesses can leverage Instagram to drive business growth and connect with customers.
1. Instagram Makes You More Visible and Accessible
Did you know that 200 million Instagram users visit a business profile at least daily? And 2 in 3 profile visits are from people who don’t follow them yet? So not only does it help people who already know of your business find and engage with you, but it opens the door to potential new customers as well.
2. Instagram is the New Product Catalog
81% of people use Instagram to research products and services. Yes, you read that right, 81%! People want to know others’ opinions, see the product or service in action, and go to their favorite social platforms to do just that. They are also heading to their feeds to browse for products they don’t know they even need yet. Don’t believe me? Search #InstagramMadeMeBuyIt.
3. Instagram Ads Drive Sales
50% of Instagram users reported visiting a website or making a purchase after seeing an Instagram ad. Yes, you read that right, 50%! As long as you know who your audience is and what they’re looking for (using the right targeting), you can get the right message to them and drive high-value traffic to your website or business.
4. Instagram Drives Engagement
Ask most consumers what drives them to choose a particular business over its competitor, and they’ll most likely talk to you about service or engagement with that business—the relationship with the business. When consumers feel important, valued, and well-served, they’re more likely to convert and remain loyal. Being accessible in any way a current or potential customer wishes to reach you is paramount to your efforts at building engagement and, ultimately, loyalty..
5. The Potential Audience is HUGE
How many people walk by your storefront each day? Maybe you don’t have a storefront. How many people visit your website each day? We’re willing to bet you wish the number were bigger. Social media’s benefit is that there are limitless opportunities to get your business in front of the people who matter. In fact, Instagram alone has over 130 million users in the U.S. Therefore, if your business isn’t on Instagram, you’re missing out on exposure to a large number of potential customers.
Interested in learning more about how to add Instagram to your digital marketing strategy? Contact Vivial today!