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February 24, 2014

Should You Really Put All Those Eggs in Google’s SEM / PPC Basket?

I read an interesting post by Jason Calcanis on whether Google was a good partner in the context of YouTube, publishers and advertising share.  And …

February 12, 2014

Unlock Not Provided Keywords in Google Analytics

Google has made an enormous amount of changes and updates since its birth as a search engine in 1998. One of these updates has been …

February 11, 2014

Professional is Not a Dirty Word

// // – By: Ray Morgan – I know something about plumbing. My Papa was a plumber when I was a teenager and I spent …

November 27, 2013

The Marketing Talent Gap: Too Much Advertising, Not Enough Marketing

As a follow up to our post on why only 2% of local businesses think pay-per-click advertising is effective, we started getting asked why are …

November 21, 2013

Just 2% of Local Businesses Think Pay-Per-Click (PPC) Is Effective. Here’s What Really Works.

Buried in an article in Search Engine Land is an amazing story – pay per click advertising is one of the worst performing of twelve …

September 5, 2013

The 7 Deadly Sins of Multi-Location Citation Building

Deciphering the secrets of local search has made many a marketing director rip out their hair in frustration. The reason? Local SEO is more complicated …

August 19, 2013

Are You Throwing Traditional Ad Dollars Out The Window?

Big traditional ad spending has long been crucial to many enterprise marketing campaigns. Mediums like television, radio and direct marketing scale easily, and give you …

August 6, 2012

Time Management for Local Online Marketing [Infographic]

Local online marketing takes time and expertise.   You can build expertise, but you can’t make more time in the day.   A local business …

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