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2021 Digital Marketing Trends Webinar Series


Title: 2021 Digital Marketing Trends Webinar Series
Duration: 3 Sessions – 45-50 Minutes Each


Join Vivial’s VP of Marketing, Laura Cole, for a three-part webinar series where she dives into the key trends from our 2021 Digital Marketing Trends eBook. In these sessions, Laura invites special guests to join her as she breaks down each trend giving expert advice, sharing real-life examples, and answering your live questions.

Session 1
Differentiating Your Local Business Throughout the Customer Journey

In the first of a three-part webinar series, Laura will talk through the first two of our five marketing trends for 2021 with Vivial’s Sr. Director of Channel Sales, Erin Knese. They will discuss how best to account for the ever-expanding customer journey and how you can differentiate your local business from the sea of online competition.

Session 2
Individualize Your Marketing to Capture the “See It, Want It, Buy It” Generation

In our second session, Laura goes deeper into our list of 2021 trends with one of Vivial’s social media gurus, Abi Williams, to discuss the power of customer segmentation as a tool to target and tailor your campaigns. They will then move on to the consumer demand for easy shopability across all platforms and industries.

Session 3
How to Set Your Business Up for a Marketing Win in 2021

In the third and final session, Laura and Todd Renard, Vivial’s VP of Product Development, talk through strategies that will give you structure yet keep you agile enough to roll with the punches.

Watch our webinar series on demand!

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