Vivial is a leading provider of Ad Tech platforms and solutions which allow seamless connections between our customers and their customers.
Vivial in the News
Vivial’s Chairman and CEO Jim Continenza recently wrote an article for Business Insider, one of the most-read business and tech news sites in the world. In the article titled, “Why the Ad Tech Industry Needs to Change,” Jim discusses the ad tech industry, how it’s changing and how Vivial plays a role in it.
For the past several years, the advertising technology industry has been emerging, growing and shifting in response to new customer behaviors. Content marketing, social media, texting, search engine optimization, location-based services and data analysis are all ways today’s businesses find, reach and engage with customers. And largely, the ad tech industry has been fragmented — looking for its identity. The industry is loosely defined and operating in silos. Read more.
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