FOR IMMEDIATE RELEASE
TBC HOLDINGS I, INC. ACQUIRES AWARD-WINNING GENEVA INTERACTIVE ADVERTISING PLATFORM
DENVER, CO. (January 23, 2012) — TBC Holdings I, Inc. (“TBC Holdings”), the indirect parent of The Berry Company, LLC (“Berry”), today announced that it has acquired the Geneva interactive advertising platform and related intellectual property of WebVisible, Inc. The Geneva platform facilitates the development, launch, execution, measurement and administration of local advertising campaigns through an integrated suite of search engine marketing (“SEM”), bid management and other features.
The technology assets will be owned and independently operated by a newly formed, indirect subsidiary of TBC Holdings based in Playa Vista, California. Approximately 25 software development, product management and other technical staff have joined the new company, which will focus on expanding Geneva’s capabilities and supporting new and existing users of the platform.
“This acquisition will dramatically enhance our presence and capabilities in the digital local search space,” said John Fischer, Interim President and Chief Executive Officer of TBC Holdings and Berry. “We plan to take the best of the Geneva technology and create a new platform and leads optimization engine that meets the ever-changing needs of advertisers across a range of digital products. We are delighted with the exceptional range of software development and product management talent represented by the employees of the new company.”
“The opportunity to build a new, cutting-edge digital company based on the award-winning Geneva platform is very compelling,” said Scott Eisenberg, Principal at GSO Capital Partners LP and a director of TBC Holdings. “As TBC Holdings’ largest shareholder, we at GSO share management’s vision of becoming an integrated provider of measurable, leads-based local marketing solutions to advertisers.”
About TBC Holdings I, Inc.
TBC Holdings I, Inc., the parent company of The Berry Company, LLC, is a holding company created to acquire and manage various advertising, marketing and technology companies focused primarily on providing a wide range of leads-generating products to local advertisers.
About The Berry Company, LLC
The Berry Company, LLC is a leading provider of local search and marketing solutions, generating leads for its advertising clients and enabling consumers to efficiently find the products and services they need. Berry serves approximately 170,000 advertising clients throughout the United States. As an authorized reseller of YP.com in all of its markets, Berry provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. Berry also provides small and medium-sized businesses with website development and search engine marketing services, and is a Google Qualified Company.
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