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FOR IMMEDIATE RELEASE:

Vivial joins the Corporate Supporter Program for the Ninth Annual Small Business Saturday®
to help drive commerce to small businesses.

Dayton, OH, Nov. 20:  Vivial today announced it has joined the Small Business Saturday Corporate Supporter Program and that it will, together with American Express, support this year’s Small Business Saturday® celebration, which takes place on Nov 24. Small Business Saturday is a day dedicated to supporting the independent businesses that make our communities unique and provide invaluable contributions to our economy.

To celebrate, Vivial is dedicating its digital resources – from blogs to social media to advertising – to encourage consumers to Shop Small® this year.  Additionally, the company will highlight success stories from the businesses they work alongside, such as retail, restaurants, salons and more, to spotlight marketing best practices and help other independent owners grow and prosper.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2017, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday, according to the Small Business Saturday Consumer Insights Survey.1 The most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses on the day was to support their community (64%), according to the 2017 Small Business Saturday 50-State Survey.2

Small Business Saturday celebrates the diversity of small businesses across the U.S. and Vivial recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in local communities. According to the U.S. Small Businesses Administration, small businesses accounted for 61.8% of net new jobs from the first quarter of 1993 until the third quarter of 2016 and represented 99.7% of firms with paid employees.3

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.

About Vivial

Vivial is a groundbreaking marketing technology (martech) company that offers omni-channel solutions proven to connect brands of all sizes with potential customers, while engaging with current customers.

Serving hundreds of thousands of local, national and enterprise customers through direct and indirect channels, Vivial increases visibility, builds loyalty, manages content and tracks results for their customers with an easy-to-use suite of innovative online, social and mobile marketing tools. With an on-demand support staff, Vivial works behind the scenes so that their clients can get back to running and growing their businesses successfully.

Vivial’s success is highlighted by recognitions such as: “Fifth Hottest Technology Company,” Forbes; “Top 10 SEO Solution Providers,” Marketing Tech Insights; “10 Best Marketing Solution,” Industry Era; “30 Fastest Growing Tech Companies,” Silicon Review; and numerous “Best Places to Work” awards from the American City Business Journals.

For more information, visit https://vivial.net 

About Small Business Saturday

November 24th is the ninth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that help to create jobs, boost the economy and enhance neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more and connect with us on ShopSmall.cominstagram.com/shopsmallfacebook.com/SmallBusinessSaturday

1 The Small Business Saturday Consumer Insights Survey was conducted by Teneo among a nationally representative sample of 2,160 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales.  It was conducted anonymously on November 26, 2017. The survey has an overall margin of error of +/- 2.1%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over. The survey was commissioned by American Express and the National Federation of Independent Businesses (NFIB).

2 Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25-26, conducted the 2017 Small Business Saturday 50-State Survey, among a national sample of 10,000 Americans aware of Small Business Saturday. The data cited are estimated based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and post stratification (MRP) to construct state-level estimates from the national survey data. The state level estimates were weighted to approximate a target state level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points).

3Small Business Administration Office of Advocacy Frequently Asked Questions, August 2017.

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