– By: Sebastian Rodriguez –
By now I’m sure that you have a seen or read a bazillion blogs about 2014 marketing resolutions. Blogs like, ten things you must do to keep your business open in 2014 or if you don’t do these 7 things you WILL go out of business. My wife’s opinion may differ, but I’m not as dramatic as that. What I will recommend is that you do this one thing; anything. That’s right, anything. Challenge yourself do something different, something other than nothing. That can be overwhelming for most being that there are so many different options out there to effectively promote your business and they all do different things. How do you know where to start? I list the top three must dos for any small business and challenge you to pick just one and start there.
Social Media / Reputation Management – “everybody knows me”
Great! Why not use that word of mouth advertising to amplify your message to both new and existing customers? Using social media allows you to broadcast your message to a large customer base. And with the growing number of social media outlets you’d want to start now rather than later. Statistics show that age 45+ is the fastest growing demographic, so do not rest on thinking that social media is only “for the kids.”
Websites, no longer an option but a must have for any small business
If you do not have a website yet, get one. And do it now! Websites have become the bare minimum in today’s world. A website is a storefront that’s open 24 hours a day 7 days a week and never uses vacation time. They’re more affordable than ever. Did you know that can have a professionally built website with a mobile version for as little as $65.00 per month? Think of it this way, what does someone find when they get referred to your business by one of your loyal customers and go online to do some research about your business?
Print Yellow Pages – does anybody even use that thing anymore?
There are many “industry experts” that say that the print Yellow Pages is doomed. The estimates back in 2011 predicted the inevitable end would come anywhere from one to TWENTY years. Now, I was not asked my opinion but if I was, I would say, I don’t know if or when the end will come for the print Yellow Pages. I do know that I will be sad, if I’m still alive. What I do know is that print Yellow Pages remains the most directional medium available to businesses and is still producing some great results for local customers here in Hawaii and many other cities across the globe. And it helps you too.
Once you have established a presence through social media, a website and print Yellow Pages you can easily branch out and add various components to take your advertising to the next level.
Meet the Author
Sebastian Rodriguez: As a part of Vivial Hawaii I have been fortunate enough to be in several different roles. It has been very rewarding to partner with small business owners, many of whom have very little experience with advertising and to be able to show them real results. There are many different types of advertising solutions that we offer here at Vivial and I look forward to sharing tips and tricks as well as success stories from the Hawaii market.