Coming up with an article topic for your local business’s blog that potential customers find worth reading is not always easy. But not to worry, we’ve simplified the process and given you five steps that not only help you develop topics but grab your audience’s attention and keep them reading.

  1. Select a Segment of Your Target Audience

Take your target audience as a whole and then break it down into various segments based on their demographics, age, income, location, or interests.  

Homeowners aged 45 – 60 in a suburban area and are in the top 50% of household incomes who have a house that is more than ten years old.

  1. Narrow Your Audience Even Further

Narrow your audience a step further by honing in on a sub-segment of that group by looking at their lifestyle, needs wants.

Parents with kids who no longer live at home and are starting families of their own. They love entertaining and need their house to be kid-friendly since grandchildren are likely in the near future.

  1. Determine Your Angle

Now you need to nail down a subject matter. Start by choosing a specific stage—Awareness, Consideration, or Decision—in the buyer’s journey. Then put yourself in their shoes, thinking about obstacles or concerns they may have and decisions they would need to make about your products or services.

Now ask yourself, “What can you do to educate and help them make an informed decision?” Use your answer to choose your article topic.

Stage: Consideration

Audience Point of View: Our kitchen is rather dated and isn’t as functional as it used to be now that we no longer have kids in the home. We have saved for years with the hope to eventually redo everything to have a space we enjoy and function better for us as we get older. 

Offering: We find that many homeowners want or even plan to do a renovation; however, they hesitate when they know retirement is not too far off. Our 50+ years of experience completing unique yet affordable kitchen renovations can fit your needs and budget while increasing the overall function and livability of the space. 

Topic: 5 Reasons Why You Should Do a Home Renovation Before Retirement

  1. Gather Information

As you write your article, it is important to give the reader more than just your opinion. Support your content with examples, customer case studies, statistics, and other resources whenever possible.

According to the National Association of Realtors Remodeling Impact Report, 95% of consumers have an increased sense of enjoyment when they are at home after a complete kitchen renovation.

  1. Paint a Picture

More often than not, you may feel like your article topics are “boring.” But in reality, it all comes down to how well you can paint a picture for the reader. Use descriptive words, images, and video to help explain or demonstrate boring or more complex subjects to gain their attention and keep them interested in learning more.

PRO TIP: Help drive them to the next step of their buyer’s journey with a clear and strong call-to-action (CTA.)

Need help producing high-quality and relevant content for your target audience? We can help—contact a Vivial Digital Media Representative today!