Video is powerful. As a communication tool, it is one of the easiest ways to grab the attention of your target audience. Add in the internet into the mix, and the sky’s the limit when it comes to what you can do with it.

By the year 2021, Cisco predicts that 82% of global internet traffic will be video. You can utilize video to build brand awareness, push consumers to convert and increase your overall engagement metrics. While there are hundreds of ways to incorporate video into your marketing strategy, here are our top five:

1. Brand Videos

People want transparency more than ever. They want to understand the brand and the people behind the brand. What better way to give them a look inside the company than video? The goal of these videos should be to build awareness around your brand while sharing the company’s mission, products, and people.

2. How-To Videos

What is the first thing you do when you are curious about how something works, or you need to know how to do a specific unfamiliar task? You jump on YouTube and other social networks to watch videos! In fact, 72% of people would rather use a video to learn about a product or service.

Capitalize on this by providing resources that demonstrate how to use one of your products or services. Check out this quick video on utilizing the text messaging capabilities in our Marketing Platform.

3. Live Video

If you have an exciting company event or a new product, jump on social channels like Facebook and Instagram, and go live to give viewers an exclusive behind-the-scenes look at what is going on. Live video holds viewers’ attention 8.1x longer on-demand video.

4. Animated Video

You don’t always need live action to create a great video. Try animation instead. 95% of people say they are more likely to remember a call to action after watching a video, compared to 10% after reading text.

Animation is also great for diving deeper into topics that are more difficult to understand without great visuals or to give highlights of a larger topic. For example, here is a short video that highlights our Free Digital Analysis tool.

5. Testimonial

People want to hear from other people. That is why 85% of consumers have as much confidence in online reviews as they do in personal recommendations. Sharing a customer’s perspective on video allows the viewer to relate more to the person giving the testimonial.

Here is an example of a testimonial video that not only showcases Vivial but our client’s company as well.

The more you integrate video into your marketing efforts, the higher the success you will have driving engagement with your current and future customers. Need advice getting your videos out to your target audience? We can help! Schedule a call with one of our Digital Marketing Consultants today.