In a world where consumers have a constant stream of information at their fingertips, it can be hard to keep up with the demand for fresh content. In fact, 44% of marketers cite coming up with content as their primary challenge. But did you know that your business can leverage your existing SEO, or search engine optimization, to come up with new content topics?

SEO writing is a branch of copywriting that focuses on prioritizing the experience of an organic visitor. Read on for a few tips on how your brand can start SEO writing!

1.      Expand Existing Content

Search engines like Google favor fresh, updated content, but this includes refreshed material as well. Updating and republishing your existing successful content is a great way to keep your posts relevant and higher up on results lists while improving click through rates and ensuring statistics are up to date. Check out our blog on repurposing content for more in-depth tips!

2.      Use Your Most Successful Posts as Guides

Using tools such as Google Analytics to get an idea of which past posts performed best will help you determine what content your readers want to see. This insight can give you a good look at what topics have been popular with your audience, content structure, and the type of content they tend to gravitate towards. You can then expand on those subjects in new content or use the same structure or type of content for other posts.

3.      Turn Your FAQ’s Into Blogs

Does your website have a page of frequently asked questions? If so, that can be a content gold mine! These are likely topics your page viewers are curious about. Keep a brief answer on your FAQ page, and then create a separate blog that you can link to that goes more in-depth into the topic. This approach is a great way to generate new ideas and show your company as a leader in the industry by providing further explanation of subjects specific to your field.

4.      Use Google Autofill

Take advantage of Google’s autofill feature to brainstorm ways to expand your content topics. Type in key phrases related to your content you’ve previously found successful and look through the results that auto-populates for phrases that take a slightly different direction or narrow in on a specific aspect of the subject.

5.      Perform Keyword Research

Keyword research is a must in any branch of SEO, and content writing is no exception! However, it’s just as important to back up your choice of keywords to focus on with data. First, you should take advantage of the Google Ads Keyword Planner to gather the data and insights needed to identify relevant keywords. Once you’ve selected the most attainable words, you will be able to weave them into your headlines and copy.

Already done your keyword research and have specific ones you want to rank better for? Monitoring where you rank within SERPs (search engine results pages) with platforms such as SEMrush will allow you to see where the holes are. You can refresh or generate new content tied to those specific keyword phrases, which will help move you up in position.


From content writing to results page optimization, a strong SEO strategy will elevate your online presence to new heights. For more tips on content writing, or help improving SEO, ask our digital experts today!