According to a recently released holiday spending forecast from Adobe, consumers will spend approximately $124 billion online this holiday season. As a business, you’re probably wondering what you can do to get your hands on a piece of that massive pie. If we dig a little further into the data, we’ll find that there are two big ways you can get your business in front of this year’s active online holiday shopper. Voice and mobile.
The mobile game
When we say, “mobile marketing,” many of you might have just felt a shiver go up your spine. It’s a scary concept for many business owners—even those who fancy themselves savvy marketers. That’s understandable as mobile revenue will enjoy an 11.6% y-o-y jump this holiday season. There’s a lot at stake! So, how can your business capitalize on this mobile boom to generate real growth this holiday season? Here’s two ways:
- Make sure your business dominates local search: Search will account for the second highest revenue-per-visit online this holiday season, according to Adobe. In fact, over 60% of searches are performed on a mobile device. If your business isn’t showing up in the top search results, you’re missing out on potential business. Whether it’s a targeted SEO campaign, content marketing or generating positive online reviews—there is a lot you can do to boost your standings in the search rankings.
- Make your website mobile friendly: If you want consumers to take you seriously on mobile, you have to make your site, clean, streamlined and easy to navigate on mobile. In the harried holiday season, it’s more important than ever to capture customers’ attention quickly and drive them easily to your desired action. Big bold calls-to-action, easy to find contact information, and a quick-loading site will do wonders.
“Alexa, grow my business”
If only it were that easy! While simply making a polite request to Alexa won’t bring you new customers, making sure your business is ready for the domination of voice in this year’s holiday spending will surely help. Adobe reports that voice-assisted shopping and consumerism is on the rise this holiday season, accounting for a rise in spending. Understanding consumer usage of voice assistants is key to determining how to utilize the tool for your business.
- Location-based searches: A vast majority of local searches on voice assistants are “near me” searches. Consider the consumer in town visiting family, looking for a great place for lunch. She pulls out her phone and asks her voice assistant for “restaurants near me.” Or perhaps Uncle Bill was trying to deep fry a turkey and had a bit of a mishap in the kitchen prompting him to search “emergency contractors near me.” The fact of the matter is during the holiday season, users will be making requests of their voice assistants for businesses across a variety of industries. Make sure your business is the one Alexa, Siri or Google recommends. (Contact us to find out how!)
- Searching for goods: “Alexa, where can I buy new socks?” Don’t laugh—we actually tested this search out to see what kind of results came back. Trust us, you want to make sure your business ranks for any keywords related to the products or services you offer. As consumers get more and more busy, they are turning to voice assistants to help them know where to buy the things they need most this holiday season.
Regardless of the technology involved, there’s no doubt that consumer spending will be at an all time high this holiday season. There is no reason your business can’t enjoy the fruits of this increase. With a little focus on these key areas of your digital marketing strategy (mobile and voice)—and a little help (from Vivial)—you can have your best holiday season yet.
Click here to read the full report from Adobe.