April 15. For most, it’s the dreaded deadline for filing your taxes. And while for many this day elicits feelings of frustration, fear and dread—we thought maybe there was a hidden lesson in all this. So, we’ve compiled the top 4 digital marketing lessons you can learn from Tax Day!
1. Don’t wait until it’s too late.
We really don’t recommend waiting until the last possible minute to start working on your tax return. And we really don’t recommend procrastinating when it comes to marketing your business. While there’s an opportunity to get an extension on filing your taxes (in certain circumstances), every day you delay starting or optimizing your marketing strategy is a day you’re missing out on potential business. Non-responsive or slow-loading website? 88 of consumers are unlikely to ever revisit a website after a bad experience. You have one chance to make a first impression on potential customers. If you push-off implementing your digital marketing strategy, you may never get the chance to capture some of those consumers ever again.
2. Budget/plan wisely throughout the year.
April 14th is not the time to realize you’ve not been having enough taken out of your paycheck, or not been setting aside enough money from your business to cover your taxes owed. Planning ahead, setting a budget for taxes is a good idea. It’s the same with your digital marketing. Waiting until the end of the year to realize you’ve not invested enough in your marketing to grow your business the way it needed to grow is a bad habit. Sit down at the beginning of each year and make a plan for what you want to accomplish in terms of business growth. Then allocate money to those efforts and make sure you’re set up for success.
3. Check in periodically.
We’re probably all guilty of this when it comes to our taxes. We literally never look at our pay stubs or bank statements, never check to see how much we’re paying in terms of taxes throughout the year—whether through paycheck deductions or maybe charitable contributions to offset income. Maybe you pay quarterly estimated taxes, or maybe you need to spend a certain amount in tax-deductible business expenses, but you don’t track it. Regardless, checking in periodically can avoid a catastrophe of epic financial proportions come Tax Day. The same holds true for your digital marketing. Check in to see how your program is doing. Are you growing your social media networks enough? What’s the ROI on your SEO spend? Where do you need to make changes or fine-tune your strategy? These are all things you should be looking at on at least a monthly basis to make sure you’re on the right track and don’t end up with a year’s worth of ineffectual efforts.
4. Know when to call in the experts.
This goes without saying. Even if you think you have the most simple, straightforward tax situation, consider the fact that there are literally thousands of pages of tax code in the United States. Surely, you’re not an expert in it all! Without the proper expertise, you might be missing out on huge refunds or other benefits. Same goes for your digital marketing. So, you know how to post a picture and some text on Facebook? Good for you. Do you know how to properly target only Facebook users who are relevant to your business so you get the most bang for your buck and people actually see your posts? Sometimes, it’s best to just leave things to the experts.
There you have it folks—4 incredibly insightful digital marketing lessons learned from reflecting on Tax Day. If you now feel like your digital marketing strategy could use a little attention, contact us today for a Free Consultation—but only if you’re done with your taxes!