When is the last time you checked your company’s digital wellness? How about your mobile aptitude? It’s never too early, or too late, to start analyzing your online and mobile presence.
This year the iPhone turned 12. As a marketer and consumer, it’s hard to remember life before the iPhone! Every year, smartphones and other handheld devices become increasingly more popular and sophisticated in their capabilities. An estimated 5 billion individuals globally now have access to smartphones and on average spend nearly 5 hours a day on the device. This means the key to finding new customers now lies in their ability to find your business.
At Vivial, our goal is to provide local businesses with the tools and tips needed to navigate this somewhat confusing and complicated landscape.
Online Presence and Customer Health
What is digital wellness and how can you implement it into your business’s marketing campaign?
Although a company’s health and overall performance is equally as important, digital wellness in this sense refers to the physical and psychological well-being of a business in our technological world. With this new era of tech consuming so much time and energy, StreetFight warns that people are starting to feel controlled by their devices.
But don’t let this idea scare you or your business away from expanding with your online presence. Vivial is here to help with assessing how to balance your online, mobile and social marketing. Understanding the right forms of communication, accessibility and visibility are all steps towards establishing a healthy digital wellness. In doing so, you can minimize unnecessary page views, saving the customer from excessive screen time.
As private information is sometimes now made public online, consumers put an emphasis on those companies that are privacy-first. Emphasizing the importance of treating personal information with respect, both internally and externally, will establish customer loyalty and peace of mind.
Where to Begin
Vivial is here to help local businesses navigate this sometimes-confusing landscape. Did you know that the number one reason customers can’t find you on Google comes from incorrect business listings? Irrelevant listings can leave local shoppers searching for hours online, adding up to unnecessary screen time.
Click here for a free SEO report to determine the accuracy of your online information. You can also check your online, mobile and social presence with our free Digital Analysis Report. Both tools are designed to quickly and accurately scan your business’s digital footprint. To learn more about Vivial’s solutions, contact us today.