While many are getting swept into the spirit of the upcoming holiday season, and with Thanksgiving knocking on our doors, there’s another holiday to celebrate first—and it’s no less important. Veteran’s Day—a day that honors those who have served our country with military service—is a day of such importance, but fleeting acknowledgement. It’s a day that comes and goes with less fanfare than most but deserves recognition far beyond that which it receives.

Why is Veteran’s Day so important? And why do we at Vivial hold such respect and gratitude for our veterans? Well, aside from the obvious—their commitment to serve our country and protect our freedoms in times of peace and war, veterans make up a large, growing and significantly impactful part of our nation’s economy.

Did you know that there are over 2.5 million businesses in the United States that are majority-owned by veterans? Those businesses employ over 5 million people and contribute a whopping $1.14 trillion to our economy. That means that nearly 10% of all US businesses are majority-owned by veterans.

Vivial has faithfully served and supported small businesses in the United States for well over 100 years. And as such, we’ve had the opportunity to support veteran-owned businesses in a variety of industries across the United States. We’re proud of the work we do, and proud that the services we provide are available and accessible to businesses of any size, owned by those with a variety of backgrounds—including military service.

What’s really exciting is that 85% of veteran-owned businesses are start-ups founded by the Veteran him- or herself. These businesses were not purchased or inherited. They represent dreams brought to life by hard work and determination. Those are exactly the kinds of businesses that Vivial has supported for a century and will continue to help make successful through our cutting-edge, innovative marketing technology solutions. Vivial strives to serve those who have served our country so well.

So, as you walk into that restaurant, take your car in for repairs, or pop into that new shop on Main Street this Veteran’s Day—you may be supporting a local veteran. Because despite the fact that they have already served, giving this country so much—many continue to serve in other ways, long after the uniform comes off. To our veterans on this Veteran’s Day, we thank you, we support you, and we strive to serve you as well as you have served us.

All stats may be found at sba.gov.