Thanksgiving is right around the corner (believe it or not!) – shoppers and businesses alike are eagerly anticipating the holiday shopping season. From Black Friday and Small Business Saturday to Cyber Monday and Giving Tuesday, every type of business can increase its bottom line this holiday season, but you need to start marketing now!

Get Started on Your Holiday Marketing Now

With over 31% of consumers starting their holiday shopping before the end of October, many local businesses have already begun executing their marketing strategies. For those that haven’t started, now is the time to implement social media strategies designed to drive sales and capitalize on the biggest shopping events of the year.

Holiday Shopping Facts:

  • 60% of shoppers say they explore new products more during the holiday season than the rest of the year.
  • 56% of holiday shoppers shave bought something during a mega-sales events (e.g., Black Friday, Singles Day, etc.)
  • 21% of holiday shoppers use Facebook Products to get inspiration for shopping and gifting ideas.

If you haven’t started your holiday social media push, don’t worry. There’s still time to make a big impression this holiday season!

Key Dates

First things first, you must layout your timeline. List out any key dates (holidays, shipping deadlines, store closures, etc.) and determine what campaigns and promotions you need to design in order to support your business goals. Depending on the campaign, you may want to start promoting it as much as two months out. Therefore, putting together a basic calendar will help keep you on track and ensure you have all of your ducks in a row to launch on time. Here are a few of the main dates that you’ll want to incorporate as you build out your calendar:

  • 31: Halloween
  • Nov 7: Daylight Savings Time Ends
  • 11 Veteran’s Day
  • 25: Thanksgiving
  • 26: Black Friday
  • 27: Small Business Saturday
  • 28 – Dec. 06: Hanukkah
  • 29: Cyber Monday
  • 30: Giving Tuesday
  • 24: Christmas Eve
  • 25: Christmas
  • 26: Boxing Day
  • 26-Jan 1: Kwanzaa
  • 31: New Year’s Eve
  • 1: New Year’s Day

Why Facebook is the Network to Focus On

Each social network provides different ways to connect with your current and prospective customers. But with the breadth of Facebook, from its reach to its targeting capabilities to its nature, you can’t beat it from a marketing perspective. After all, Facebook users seem to have an inherent trust in recommendations, whether they are from ads or connections.

By mixing targeted Facebook Ads with engaging and festive boosted posts, you’ll have the perfect recipe for holiday success.

Still not sure where to start? Download our Free Facebook Ads Holiday Campaign Checklist for a comprehensive guide and planning tool. And here’s an early present just from Vivial, 3 tips that will help you whip up the perfect social strategy!

Tip #1: If you have Facebook followers, you already have an audience (to start with, at least). Anyone who has “liked” your business page has taken an important step in expressing their interest in your product or service – let them know more about what you’re offering!

Tip #2: Facebook users enjoy interacting with many different types of content. Keep your posts fresh by incorporating a mix of images, videos, copy, and links.

Tip 3#: Don’t forget that more than half of Facebook users use the platform exclusively on their mobile devices, making it a great opportunity for your business to connect with local customers as they search for products and services like yours.

While Facebook may offer you the broadest reach and the most thorough targeting options, it isn’t the only network that can give you results. From Instagram to LinkedIn, each network provides its own opportunities with paid ads and targeting and may be a great fit, depending on your type of business.

Instagram is especially useful for a business that has striking visuals (product shots, service in action, etc.) The social network is a photo-first (or video) channel where its users expect to see high-quality imagery. A range of businesses can find success here: salons showing luxurious treatments that can be gifted, retail shops showcasing their products, landscapers showing off their design services, restaurants showcasing their food, or festive atmosphere to promote gift certificate purchases… and the list goes on.

Pinterest may be a good fit for your business if you find success with Instagram. With a little time (and posting way in advance), some great photos, and some clever hashtagging, you could capitalize on the idea generation that happens on Pinterest. #giftideas and #holidaygiftguide are just a few of the hashtags that trend each season – why not be one of the companies that people look to for shopping inspiration and put your products and services at the forefront in the process?

LinkedIn is especially powerful for professional services companies. While you can post ads here, we recommend investing time in your organic strategy. For example, posting thoughtful articles and facts about your industry that are both generally helpful (and interesting) and a nod to what your company can do.

Take full advantage of each platform’s scheduling tools or have a marketing agency like Vivial do it all for you so you can sit back, relax and enjoy the holiday season. Want a helping hand? Contact one of our Social Media Experts today!