As the holiday weekend has come to an end, it might be hard to get back into the swing of things. After a fun weekend with good food, good weather, and fun company, we hoped it never had to end! But good news, summer isn’t over … we still have time to enjoy the sun and travel. And you still have time to grow your business’s digital reach during these long, hot summer days.
While summer is already in full swing, there are still plenty of things your business can do to increase your presence and growth digitally. Here you can checkout marketing tips that can help you stand out from your competition.
But when it comes to summertime, businesses strive to beat the competition with summer sales and a strong digital presence. As the temperature heats up, so should your marketing. Here’s how you can optimize your business with Search Engine Marketing, Social Media, and Text Messaging, to get the spark your business needs this summer.
Search Engine Marketing
When we talk about SEM, we’re talking about paid placements within Google. Paid listings are those top listings on Google results pages that have the little ad icons next to them. It’s very important to be on the top page on Google, as it is where you can be seen by potential customers. Many businesses don’t know the importance of this, including your competitors—this provides a huge opportunity for your business! Data shows that Google paid ads receive an exponentially higher click through rate than traditional online ads.
We get it. Managing paid ads in Google can be overwhelming, confusing and time consuming. Get tips and inspiration for managing SEM campaigns from contacting us and learning more about how we can help.
Now let’s get into the most exciting part of how you can represent your business digitally. Everyone talks about it, but Social Media is the best way to get found, especially with everyone out of school for the summer.
For those who haven’t gotten a jump on their social media yet, don’t panic, there’s still time! The hard part though is knowing where to begin. Let’s start with the big one, Facebook. It’s not that you should probably have a Facebook page, you need one. This is one of the best places for customers to find you. Your page heading should be clear, with your business name, company logo, and all other relevant information, including hours, address, phone number, website and email address. It should be treated just like a business listing. Once you have established your Facebook page all your other accounts and content can fall in behind it.
The great thing about social media is that you get to be creative with it. The posts don’t all have to be about products or promotions, they can be anything from an article providing helpful insight for your industry to a highlight of how your business is giving back to the community. The goal is to create diverse, engaging content.
Lastly, another way to heat up your marketing strategy is through text messaging. Let’s be honest, now a days, everyone is always on their phone. Text messaging can reach all of your customers and FAST. It’s important to pick up text messaging for your business so you can alert all of your customers quickly with any update or promotion you have for your business.
Before you know it, summer break will be over and everyone will shift into “back-to-school” mode. So, let’s make sure the rest of this summer doesn’t go to waste. Make sure your marketing strategy is strong enough to heat up your business! Whether you focus on search engine marketing, social media, or text messaging—or all three—taking the time to focus on your marketing strategy is well worth it. In fact, it could be the difference between you and your competitors. At Vivial, we can help you get your business sizzling this summer.
Contact us today!