Whether you want to pronounce it “jif” (like the peanut butter) or “gif”(like ‘gift’ without the ‘t’) doesn’t really matter, but what exactly is it? And why would you want to use it? And where should you use it?
- What Is A GIF?
- Why Should Businesses Use GIFs?
- Massage Parlors or Hair Salons
- Community Centers or Retail Boutiques
- Restaurants or Delivery Services
- Construction Services or Any Repair Service
- Laundry & Dry Cleaners or Pet Grooming
- Accountants or Home Organizers
- Gyms & Fitness or Physical Therapy
- Retail, Boutique, Goodwill or Health Care
- Furniture Sales or Home Cleaning
- Where Can Businesses Use GIFs?
What Is A GIF?
A GIF (Graphics Interchange Format) in its most basic sense is a way of formatting image files, but it is more commonly thought of as a short clip of moving images (an animated GIF). Instead of having a single image or a video, an animated GIF can fill that area in between. Often they are short clips that really grab attention – especially when they’re playful and funny or end up being a clever pun in your marketing message.
Why Should Businesses Use GIFs?
Images have been shown to produce 5x the amount of engagement on Twitter versus text-only posts, so why not use a humorous animated GIF in a few of your business’ social posts? Forbes reported that 100 million daily active users now request a GIF from Giphy, the leading GIF generator which now has 2/3 as many users as Snapchat.
Instead of just posting about your new product in the store, include a GIF to draw customers and prospects in with exciting or entertaining visuals. We’ve got some ideas below that businesses in a range of industries can use to get some giggles on social media (and maybe even some clicks and customers too!). These can work for just about any industry, so even if you’re in a more serious profession (like finance or health care), read on and don’t be afraid to get creative!
Massage Parlors or Hair Salons
When heading to the hair salon we all know the best part of the whole visit is the shampoo scalp massage! There’s room for so many fun plays on relaxation, happiness and how customers can come down for all the good vibes this doggy has going on. You too could find as much bliss as this very happy fur ball.
This one works for any business really – as long as your company is looking for happy customers who will have your products and services leaving them this content with their purchase!
Community Centers or Retail Boutiques
This Corgi GIF has been around for a few years, but it still gets us every time! We love when the GIF can tie into special promotions or sales. If you run the community center pool and are offering a deal, have the cute Corgi get your future customer’s feet wet so you can make the sale: “Did you know we have 50% off swim lessons this Winter session?”
This Corgi GIF doesn’t have to be that literal either – have fun playing on words and his adorable wardrobe: “We’re jumping into Fall with a huge sale on coats!”
Restaurants or Delivery Services
This could work for pretty much any food establishment, for what we hope are obvious reasons. Hopefully your customers are this excited to be eating what you serve up! This could be especially fun if used for a seasonal pitch: “Now serving fresh Hot Dogs for baseball season!”
This one doesn’t have to be literal either – the pup may be excited for his dinner, but if your business delivers you can leverage his excitement. Reframe the joke to have your customers this excited about having whatever it is you sell delivered to their bowl, plate or door.
Construction Services or Any Repair Service
A classic case of the DIY don’ts. This one leaves plenty of room for you to showcase your business and what it can do: “Some things are better left to the professionals – leave your home renovation projects to us!” Remember to be kind though, so there’s no love lost; an A+ for this guy for trying!
If you repair anything then this one can work for your business too, demo and construction aren’t the only places that someone could take a swing and a miss!
Laundry & Dry Cleaners or Pet Grooming
“Come to us for those tough stains that just won’t come out. We clean all kinds of fabrics, including your finest furs.” There are so many punny opportunities here! If you’re in the business of getting stains out, messes cleaned up or generally getting things un-stuck then this one could be a winner for you. Make sure to include a call to action (CTA) of some kind – a link to your site, a phone number to call or information about how to find your location or book your services.
Accountants or Home Organizers
“Numbers not your thing? Don’t let them leave you feeling snowed under – let us help to dig you out!” Many of us would simply rather spend our time doing other things than shoveling our driveways or balancing our check book (like playing with our pets!).
There are any number of other puns in here about being “buried” too. Home organizers or any business who can help you out from under literal stuff or even a stressful situation can have fun with a GIF like this.
Gyms & Fitness or Physical Therapy
Teamwork makes the dream work. Some of us prefer a solo work out, but for most, our physical health is best taken care of with a little motivation and support from others. Physical therapists almost always work one to one and almost all gyms, yoga studios or other physical fitness facilities will offer some kind of personal training or private classes.
A GIF like this could set you up to talk about skill and precision: “Our trainers will have you as focused and in sync as this dynamic duo!” You could take a softer spin on it too for those who might be intimidated by the gym, the mat or the healing process in PT: “Our trainers work with you one on one so you’ll have as much fun getting fit as our four legged friend here!”
Retail, Boutique, Goodwill or Health Care
“We would hide too if someone caught us wearing last Christmas’ sweater from Great Aunt Millie. It may not be our style, but it’s someone’s! Bring your gently used or new clothing down to the Goodwill”. Anyone selling fashions can have fun here: “Wondering what you were thinking with that impulse purchase from last season? We’re having 50% off outerwear this weekend – come on down and get back in style!”
This goofy feline could tell an entirely different story for businesses in health care. Any health care company in a field that deals with injuries could have fun with this one too – sometimes accidents happen! Like falling off the couch for no apparent reason… you may want to get checked out for that, actually.
Furniture Sales or Home Cleaning
That is the look of satisfaction (with a dash of amazement). This satisfied sloth could be your furniture company’s way of saying that future customers of yours are one click, call or visit away from sitting as pretty as this guy.
Home cleaning businesses could use this as a lead off to touting their customers’ positive reviews: “85% of Lakeville Home Cleaning’s customers report being very satisfied with our services. We imagine many of them come home and sit down for hours to admire their freshly cleaned homes, just as this sloth is doing here.”
Where Can Businesses Use GIFs?
GIFs play especially well across social networks: Google+, Pinterest, Twitter, Instagram, and Facebook – to name a few. They work well on social because of how they are eye catching on the newsfeeds that we’ve all become accustomed to scrolling through. It’s more eye catching than most still images because of the movement, and more impactful than a video which can lose many of its viewers after only the first 4 seconds. Your business could also feature the occasional GIF in a blog post on your company site (Exhibit A: this article you’re reading on vivial.net – Vivial’s company blog!).
Want to create your own? You can download a few different apps (GifShare is one we like, which is free!) to take the GIFs on your phone and convert them into a video to then post to your social sites. Remember that when it comes to GIFs to have fun and if you can, be punny!