The Challenge

Local hardware stores going up against the big-box stores is a retail David & Goliath. Black’s Hardware realized that to be relevant in the community, and survive in a highly competitive marketplace, a strategic digital marketing presence was a must.

Black’s Hardware attracts 500 qualified leads, worth $45,000 in potential new revenue.

The Vivial Product Solution

  • Marketing Platform
  • Website
  • SEM
  • Print Ads


The Results

20,000+ potential new customers

6,000+ connected consumers which led to 500 qualified new leads – and the potential for $45,000 in new business

175 Achieved optimal Google rankings for nearly 175 competitive, local keywords

Optimized hundreds of online directories ensuring accurate business information

Positioned Black’s Hardware in highly visible locations within top search engines

Developed a responsive mobile-friendly website that makes it easier for customers to navigate and engage

Launched multiple search and online display advertising campaigns

Complemented the online mix with a powerful local print ad campaign