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The marketing industry moves quickly and it’s often difficult to keep up with the shifts in technology, spending, effectiveness and consumer behavior. We have collected and curated the most compelling local and small business marketing statistics for you, from social media statistics and mobile marketing to SEO statistics and effective lead generation strategies.

We hope you find our centralized list of small business marketing stats helpful!


 

Marketing Statistics by Category

Click on the marketing statistic category to jump to that section

 

 


Advertising

Advertising (whether print, digital, in-person, outdoor, TV, radio, sponsorships, etc.) can be an important part of your business’s marketing strategy. From pay-per-click (PPC) ads on Google to display ads in a local newspaper, advertising is one way that you can achieve immediate ROI. Other organic (or “earned”) marketing tactics, such as SEO and social media, build over time and will be the long-term elements of your marketing plans.

There is almost always a cost associated with advertising (unless you have some sort of partnership) because you are having a third-party agency promote your business to a targeted audience. Many businesses that are in the infant stages of marketing themselves choose to use advertising as a supplement to longer-term marketing tactics. The theory behind this strategy is that as long-term marketing efforts build over time, advertising fills in the short-term gap. By supplementing an organic marketing plan with paid advertising, businesses ensure that there is never a gap in their promotion.

 

Content Marketing

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” — The Content Marketing Institute

The goal of content marketing is to attract and retain customers by providing them with highly-relevant and valuable content, with the intention of influencing or changing their behavior. Content marketing provides businesses with long-term ROI by boosting your owned media assets (as opposed to “paid”).

By incorporating content into your overall marketing strategy, you increase the effectiveness of owned, earned and paid media channels.

There is no arguing that content marketing is an extremely effective way to drive business, yet only 37% of marketers say that their content is effective (yikes!). If you need help with your content marketing, LocalVox has a dedicated team of professional writers who provide content for all types of businesses. To learn more, contact us.

 

Directory Optimization

“Life used to be easy when all I had to do was buy a yellow pages ad.”  That’s what we hear from small businesses everywhere.  Now there are dozens of important directories and even traditional Google search is dominated by it’s own directory, Google+ Local.   Local search is booming and becoming a key part of any small business’ marketing strategy.

To find out how your business is listed in major directories (Yahoo!, Bing, Yelp, Yellow Pages, Super Pages and more), run your free SEO report today.

 

Email

Email marketing is so 1998 … and 2013.   Despite the wealth of new technologies and marketing channels, email continues to be one of the most effective marketing channels for small businesses.  Everyone has email and uses it daily from work accounts to checking their mobile phones.  Email is pervasive, effective and can be easy.

 

Lead Generation

Lead generation is a marketing strategy where your business makes contacts that may lead to a sale (or other conversion action). Businesses that use lead generation get their leads from a variety of sources, such as personal referrals, telephone calls, advertisements, events and list acquisitions, to name a few.

With a lead generation marketing strategy comes the need for a lead management process so that you can successfully move the lead down your business’s purchase funnel.

 

Loyalty + Retention

The #1 marketing concern of local businesses is getting new clients.  But loyalty marketing is cost-effective and drives long term profitability. Many small businesses find loyalty marketing daunting, but it can be easy.

 

Mobile

Mobile marketing allows you to send time-and location-specific messages to your audience via their mobile devices. Businesses that incorporate mobile marketing into their overall strategy drive growth and create stronger engagement with customers by connecting with them on a very personal device.

As you can see from the statistics below, mobile marketing is one of the most exciting and explosive areas of growth in the industry today, primarily because of its ability to provide users with highly-relevant products and services based on their location and device.

 

Franchises + Multi-Locations

 

National retailers, QSRs and service providers of all types are shifting budgets to local Internet marketing because those digital dollars can drive physical sales.   Over the next couple years, we see a vast increase in investment, more sophisticated technology and an integration with national marketing programs on a local level.

 

Ratings + Reviews

I don’t need to tell you how important online ratings and reviews are to the success of your business online. Multiple research studies have shown that online consumers trust online reviews as much as personal recommendations. In addition to how much trust consumers place in online ratings and reviews, the fact that Google and Facebook have jumped on the bandwagon should indicate that this platform will only continue to grow.

Many local businesses choose to bury their head in the sand when it comes to online ratings and reviews. They are worried about what people are saying about their business online and, instead of proactively addressing any negative reviews, they pretend they don’t exist — which is not an ideal strategy. What these businesses don’t know, is that by simply responding to a negative review, they actually have a 33% chance of turning it into a positive one.

 

Search Engines (SEO + SEM)

 

 

Small Business

This section gives a general overview of small business marketing stats, although all the stats on this page pertain to small businesses.   It gives a sense of what small businesses are currently spending their marketing dollars on and where those dollars are heading.  Here’s a list of compelling small business marketing stats.

Find out more about LocalVox’s award winning small business marketing solutions.

 

Social Media

Social media and reputation management is becoming more and more crucial to small businesses and it is becoming one of the key ways that small businesses communicate with customers and social reputation has become an increasingly important factor in how local businesses.

Find out more about LocalVox’s leading social media and reputation management software and full service social reputation management.

Websites

Your website is your home base, your digital signage and your opportunity to connect all the pieces: search engine optimization, social media, review sites, video, etc.  The goal is to create an asset that helps converts new visitors (strong calls to action to call, connect via social or email, redeem deals and offers, all with great branding) and give existing customers a reason to come back via new content or that update on social media or email.  Your website is crucial linchpin of your online strategy.